Most people think building a personal brand is about better content, sharper hooks, or posting more consistently.

That's part of it - but it's not the reason some brands last while others fade the second the algorithm changes.

In this episode of The Expert Edge, I break down what actually creates a personal brand that compounds over time - especially in a world where AI can generate content, copy, and strategies in seconds.

You'll hear why presence beats polish, why clarity beats creativity, and why trust is the real currency behind every enduring brand.

Inside this episode, I unpack:

• Why being known for one clear thing matters more than doing everything well

• How consistency and care create a moat around your business

• The overlooked reason visibility (yes, volume) still matters even when your message is strong

This isn't an episode about chasing trends or gaming platforms. It's about building something that still works five, ten, even twenty years from now.

If you want clients who trust you before they ever speak to you and a brand that grows even when you're not pushing - this conversation will change how you think about personal branding forever.

Share your feedback for future episodes: colinboyd.co/feedback

Interested in Elite?

If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd

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https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode300

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/