"People like us do things like this." — Seth Godin

Most potential clients don't want to know about constantly varied functional movement performed at high intensity. They want to know how to lose weight. Or build muscle. Or both.

So instead of telling them how great your program is, talk about the great things your clients have accomplished with it.

In this episode, lifelong wordsmith Chris Cooper will teach you to tell great stories and how they'll help you get more clients and keep them longer.

Links:

Storytelling Workbook
Two-Brain Summit
AGuard
Wodify
Join the Gym Owners United group on Facebook
Free Tools
Book a Free Call

Contact:

[email protected]

Timeline:

00:00 – Chris’ first strip search.

3:48 – You can buy attention, but you can’t buy trust.

5:08 – Chris hits rock bottom—then climbs out by telling stories.

10:18 – What story are you telling?

12:51 – “People like us do things like this.”

17:38 – The time Chris (almost) bounced a check.

20:16 – The boat vs. the bait and what kind of media platforms you need.

25:01 – The technician’s curse and the answer to “What should I write about?”

30:01 – Good storytelling is sticky.