Melissa Facchina is the Founder and CEO of Siddhi Operations, an outsourced operations firm devoted exclusively to providing knowledge, execution and support for emerging food & beverage brands. Melissa grew up in the food & beverage business and at 30, she left the family business to start her own company. A move to New York City saw her launch a business using her core skills in food and manufacturing to fill the gap for healthy brands. Siddhi Operations is now the premier outsource operating partner to emerging CPG, supporting 30 + businesses. Married with 2 children, Melissa manages all of her companies remotely.

 

Today Melissa joins us to share her journey from her first job when she was 11 years old in a family business to founding multi-million-dollar companies in 2020. We discuss the tactics she used to get her voice heard in a male dominated industry and how she has invested in herself and her team to maximize productivity and support. Melissa reveals how she managed to raise $55-million in her new Venture Capital project in record time in the most challenging year for all. We also discuss the new way of working from home during COVID-19 and how this benefits talent searching for work candidates across the country.

 

 

 

“Indecisiveness kills a business 100% of the time.” - Melissa Facchina

 

 

 

This week on SocialFly’s Entreprenista Podcast:

 

• Melissa’s early days of growing up in a family Food & Beverage company
• How wanting to become a leader meant starting out on her own
• Why 2020 might be a good time to start a business
• How to address the parts your working weaknesses
• How Melissa raised $55-million for a venture capital firm in the middle of COVID-19
• Why being a negotiator is critical to starting a business
• Why Melissa will find 15 minutes for a conversation with anybody in business
• Why an executive coach was key to Melissa and her teams support
• What Melissa does to disconnect from the pressure of supporting 70 companies

 

 

Our Favorite Quotes:

 

• “Don’t let perfection be the enemy of good.” - Melissa Facchina
• “Show up every day like it’s not guaranteed.” - Melissa Facchina
• “Transparency is critical. Scheduling time for connecting is critical.” - Melissa Facchina

 

 

 

Connect with Melissa Facchina:

 

• Siddhi Operations Website
• Siddhi Capital Website
• Siddhi Operations on LinkedIn
• Melissa Facchina on LinkedIn

 

 

 

 

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