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Master the art of being un-mess-with-able in your service-based business from a true boundary (and social media) queen, Becca Booker of Homemade Social!

Becca has clear & firm boundaries set on her calendar, phone, email, social media, client contracts, and even with her team. Having all of these boundaries may seem scary or restrictive at first, but it actually allows her to do better work for her clients, faster.

Thanks to her streamlined processes and boundaries, her agency has cut average work hours by 12.5%, allowing her whole team to work only 35 hours a week, while clocking an impressive 44% increase in revenue YoY as well!

In today’s case study, we dig through every area of Becca’s business and dissect each boundary she’s put in place, as well as the impact it’s had on the company and her clients. If you’re ready to work smarter and permanently rid yourself of people pleasing pitfalls, this episode is your roadmap to freedom.

View the transcript for this episode at: https://otter.ai/u/08rG6Vc-eSo37AkopuEAYrhsaUw?utm_source=copy_url

Connect with Becca:

Links mentioned in this episode:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

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Enter to win a $4,999 travel credit from G Adventures by October 31st (valid for US listeners only): https://gadventures.com/wishlist

Catch up on our previous Income Report episodes at: https://ellenyin.com/incomereport

It's time for our Q3 2023 Income Report, brought to you by our amazing friends at Theory Planning Partners! We have been publicly sharing our income reports for our business since 2019, making this our fifth year now of reporting exactly what our business makes spends and profits every 90 days. We've been doing this practice for so many years because we really believe that financial transparency is the future and that we all benefit when we collectively share our insights and our data. This is part of our advocacy work as a media platform that creates content through a financially transparent lens. Thank you for sharing and taking part in this important conversation; I hope it inspires you to be more transparent in whatever way makes sense for you in terms of money conversations.

We will also be bringing Kaitlyn Carlson from Theory Planning back on the pod to discuss the retirement planning options that entrepreneurs have - as well as the strategy she recommends the most. Let's dive into everything that happened in Q3!

View the transcript for this episode at: https://otter.ai/u/IbfpxTp9z6RTA3lKTvurU65tXag?utm_source=copy_url

Links mentioned in this episode:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

• Leave a positive review or rating at

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Sign up for your FREE ticket to Rise Together, a 5 day virtual event from Oct 30th - November 3rd: https://ellenyin.com/risetogether

Enter to win a $4,999 travel credit from G Adventures by October 31st (valid for US listeners only): https://gadventures.com/wishlist

We love a woman with a strong stance on marketing, and today’s guest does not disappoint.

Kirsten Roldan is a firm believer that millionaires send emails. Period. Her program - Million Dollar Email - makes businesses social media optional by helping CEOs scale revenue to the million dollar mark with only a small email list. To show she walks the walk, Kirsten achieved that milestone herself with a then-list size of 500 subscribers.

Rather than take a ten thousand foot view of her email strategy, we get granular in today’s case study by dissecting one single email that made $24,000, going line by line with a fine tooth comb.

We’ll get into all the details - open rate, click-through rate, subject line, time of send, order in the email sequence, CTA, and more.

Not one to shy away from polarizing strategies, Kirsten also lets us in on how she sends 5-10 emails a DAY during a launch while sustaining a low unsubscribe rate, why she doesn’t bother segmenting her list for most email sends or tracking open rates and clicks in real-time, and why she won’t give her students email templates.

This thought-provoking conversation is fire, and not just because of the hot takes. Let’s analyze.

View the transcript for this episode at: https://otter.ai/u/p9x_UjS2troekuTIxDNCPCwzTtM?utm_source=copy_url

Connect with Kirsten:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Amazon created their own holiday with Prime Days - so why can’t small businesses? Holly Haynes had the same thought; she was tired of competing against massive brands for advertising space during the Black Friday/Cyber Monday craze, and being stressed about launching when she’d rather be spending time with her family.

Thus, her end of year ‘Anti-Black Friday’ campaign was born - a launch driving people to a private podcast funnel, which then primes listeners to join Holly’s Anti-Social School program.

In this case study, we’ll cover the strategic launch plan that generated $70K in revenue - without relying on social media to spread the word.

If you want to go social media optional this holiday season and create sales hype on your own schedule, this one’s for you.

View the transcript for this episode at: https://otter.ai/u/XsOrMtqsLA1fXAQRNYiJCDfXt7k?utm_source=copy_url

Connect with Holly:

• Learn how to ditch the social drama and get off the algorithm hamster wheel! Access Holly's private podcast series at https://hollymariehaynes.com/social

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

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You’ve heard you need to repurpose your content countless times before, but we doubt you’ve thought to use your podcast content for this purpose.

Joining us today is Kim Rittberg, ex-media exec at Netflix, Us Weekly, and People Magazine, and host of The Exit Interview. Kim’s case study reveals her unique strategy for booking more paid speaking engagements by creatively positioning her existing podcast content in her email pitches!

This pitch approach 4Xed the number of speaking gigs she booked this year alone.

Keep listening to find out how Kim scored her first keynote and how to leverage your podcast content - whether on your own show or guest interviews on other people’s podcasts - to get booked on more stages!

View the transcript for this episode at: https://otter.ai/u/di3peFUDCIwWRTv_ZJFRXNs41hA?utm_source=copy_url

Thank you to our sponsor!

• Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen

Connect with Kim:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

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