This week, I am excited to have the opportunity to interview Dan Norris, co-founder of WP Curve - a service-based company specializing in helping entrepreneurs fix WordPress problems - and the author of “The 7-Day Startup” book. Dan explains his rocky road to success, starting (and failing) several startup businesses throughout the years before collaboratively working to create WP Curve. We talk about the ups and downs in his business journey, suggestions and advice that he received before launching WP Curve, and the many lessons that he feels every aspiring startup business owner should know before starting their business.

Dan also shares a little information about his Australia-based craft beer brewing company and how starting this business is very different from developing a successful online startup. He explains his idea of “differentiation,” the difference between a startup and a full-fledged business, and provides tips on what he believes new startup business owners should focus on and what they should “forget about.”