For the final installment of the 3-part Dana White series, Dana walks us through the many ups and downs of building the UFC, ending in the record setting $4B sale in 2016. In this episode, he touches on his upbringing and passion for the fight business- including the fortuitous path to partnering with the Fertitta brothers and how they almost chose to shut down the business early on. Furthermore, he discussed operating the business during Covid, his constant battle with the media and his insatiable appetite to win at all costs and silence the haters. And lastly, what's next for the UFC and what Dana is especially excited about in the fight business in the coming years.

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