The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

Discover the Unfair Marketing Advantage for Trade Businesses | ft. Matt Jones | Ep. 443


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In today's episode, we're diving into the transformative realm of AEO, or Answer Engine Optimization, a significant evolution in marketing for trade businesses. We'll explore what AEO is, why it's becoming crucial for trade-based businesses, and how it diverges from traditional SEO practices. Join us as we discuss strategies for implementing AEO in your marketing approach, and forecast how it will shape the future of search engine dynamics. From understanding user intent to leveraging AI for enhancing customer interactions, this episode is packed with insights for anyone looking to stay ahead in the digital marketing landscape. So, tune in and learn how to make AEO work for you and your business!


Watch the video version of this podcast at https://youtu.be/rox2mAHv1QQ

00:00 Boosting Trade Business with AEO Strategies

03:47 Voice Search Revolution in SEO

08:27 "Embracing Local SEO Evolution"

10:23 Understanding User Intent in Queries

13:47 Focus on Creating Useful Content

17:24 Embracing AI and Augmented Reality

21:22 "Streamlining Business Operations"

24:55 AI-Driven Customer Engagement

28:25 SEO & Marketing Strategy Session

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The Site Shed | Systems, Strategy and Growth for Tradies and ContractorsBy Matt Jones - Helping Tradies Build Smarter, Scalable Businesses

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