Dishing Up Digital with Ellen Mackenzie

By Ellen MackenzieBusiness Entrepreneurship

Dishing Up Digital with Ellen Mackenzie episodes

May 22, 2022Things I Wish I Knew When I First Became a Social Media Manager
In this episode, I want to talk about what I wish I had known when I started as a newbie SMM. Throughout my journey of being a social media manager, I have learned so many different lessons. Looking back now, I have a clearer perspective of how I wish I had done things, and throughout the process, there were alot of things I wish I had known earlier on. Hopefully, this is helpful to you guys who are also early on in your journey and want to get a few insights, skip a few of my mistakes, and fast-track your own business.

In this episode, you'll discover…
Admitting to not knowing everything
Overcoming pressure and implementing boundaries
Is niching down the key in the beginning?
When to outsource
Investing in yourself

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
17 min
May 15, 2022How to Generate More Leads for Your Business
Sign up for my new workshop here: https://www.ellenmackenzie.com/social-success-workshop

Lead generation is a fancy term for pretty much marketing. Lead generation is all about bringing leads (potential clients) into your marketing strategy, similar to foot traffic if you weren't an online business. If you have set up your social media business, you've signed a few clients, and you're ready to take your business marketing to the next level, lead generation is crucial in this next phase. You don't want to have to be sending so many cold pitches every week and instead have potential clients reaching out to you. In this episode, I want to dive into my top four tips for generating more leads for your business; these are what I have found the most helpful for my business journey.

In this episode, you'll discover…
Nailing an IG brand
How to build out your business with referrals
The importance of exposure
Collaborating and using your network
How to most effectively use the above strategies

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
22 min
May 08, 2022I Tested Out TikTok for a Week... I Have Thoughts! How You Can Use This for Your Biz
I am very much team Instagram, but the time has come to learn how TikTok compares to Instagram and learn more about using it in your business. Over the past week, I have been conducting a TikTok experiment where I posted 2 TikToks per day for the past seven days, so In this episode, I'm going to chat about the results as well as let you in on many thoughts, feelings, truths, milestones, observations. I also want to discuss my ideas around how we can incorporate TikTok into our business strategy.

In this episode, you'll discover…
Navigating the TikTok algorithm
The effects social media can have on your mindset
Setting up your TikTok for success
Luck & does it play into going viral on TikTok
Critical differences between TikTok & Instagram

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
30 min
May 01, 2022The Most Important Thing You Can Do for Your Business in 2022
If you follow me on Instagram, you will know I've just taken a month off daily business operations and client work to travel to South Africa with my partner. I also took off two whole weeks from social media during this time. This trip enabled me to slow down, and I didn't realise at the time the benefits this would have on my business. In this episode, I want to discuss a bit about my trip and the aftermath of taking not only time off from my biz but also social media, my opinions on algorithms, and why we can get creative burnout.

In this episode, you'll discover…
Where I've been the past month!
Resetting your mindset to tackle new things in your business
Why switching off supports creativity
A new project I'm working on
Taking time off to boost productivity and inspiration
Creative burnout

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
18 min
March 27, 2022How to Create True Financial Security
Financial freedom is definitely a buzz topic in this industry. While financial freedom is great and exciting to talk about, we still need to have more conversations around financial security. Studies show that women retire with less money than men and that women are more likely to be better investors. In this episode, I want to open up about this conversation around setting yourself up to be financially secure, why it's important and how to take the first steps.

In this episode, you'll discover…
How to start building financial security
What investing looks like
Why it's important to plan your retirement
Breaking the stigma around investing

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
16 min
March 20, 2022How to Travel & Run Your Online Business Successfully
Having your own business doesn't mean you have to be working 24/7. It's healthy to take breaks and holidays, and it's possible to travel and still run a successful business. At the time of recording, I am about to set off on my first overseas trip since the big C. (the excitement is very real)

In this episode, I discuss my plan to take my business on the road for a month. I'll break it down and give you an overview of how I'll streamline all the tasks within my business to avoid any workload burnout. You can still have an enjoyable trip with some planning involved, so tune in to learn how.

In this episode, you'll discover…
What taking time off was like in the corporate 9-5
My April travel plans
Learning to outsource and delegate tasks in your business
How to prepare for a successful break
Why I believe in outsourcing

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
25 min
March 10, 2022The Benefits of a Social Media Management Side Hustle
Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.

To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.

Today I'm talking to Abigail. Abigail started her social media management journey back in April of 2020 and has since launched her agency Feijoa Social, which She now runs as a side hustle off her corporate job. In this interview, we will dive into her decision to go back to corporate or take this corporate job offer that popped up and also what she's experienced as a social media manager so far.

In this episode, you'll discover…
Working in the influencer space vs. working in the SMM space
Abigail's experience with being a Social Media Manager
The biggest obstacles Abigail has faced on her journey
Overcoming imposter syndrome
The positive impacts of Dishing Up Digital

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Feijoa Social: https://www.instagram.com/feijoasocial/?utm_medium=copy_link
Connect with Abigail: https://www.instagram.com/abigailhannnah/
32 min
March 09, 2022From $80 to $800: How This Social Media Manager Scaled Her Biz
Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.

To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.

Today, I am chatting with a past Dishing Up Digital School student, Quincie, my second ever coaching student! This interview is special to me as we started working together in May 2020 when Dishing Up Digital was only developing. I was working 1-1 with people to understand better how to structure the program. Quincie is still a full-time social media manager two years later, working for herself. Quincie has found herself in a unique niche/industry; Working with artists and bands, so In this interview, we will dive into Quincies incredible journey and story.

In this episode, you'll discover…
The best part about being a social media manager for artists in the music industry
How Quincie 10 x her original package rate
The challenges of an aspiring social media manager
What experience do you need to get started
Life since starting Dishing Up Digital

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Connect with Quincie: https://www.instagram.com/thesocialdropoutco/
23 min
March 08, 2022From Corporate Employee to Digital Nomad in Under One Year
Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.

To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.

Today, I am chatting with a past Dishing Up Digital School student, Esther. Esther and I have similar backstories; we both have a communications degree and aspired to escape the cooperate grind. Esther has leaped into the digital nomad lifestyle and began her self-employment journey in Thailand. In the space of a year, she has built up her business enough to support her lifestyle successfully. In this episode, we unpack her journey up until now!

In this episode, you'll discover…
Booking clients on the down-low in the beginning
Starting with your network
Experimenting with different industries and niches
Balancing travel & work as a digital nomad
The challenges Esther has faced while building her biz

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Esther’s Instagram: https://www.instagram.com/leap_social_media/
Connect with Esther: https://www.instagram.com/esther_ayres/
34 min
March 07, 2022She Matched Her Corporate Salary in 4 Months as a New Social Media Manager!
Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.

To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.

Today, I am chatting with Claire, who joined the program in November 2021. In that short amount of time, she has launched her side-hustle, booked her first handful of clients, and even surpassed her full-time corporate income. We have an open chat about exactly how she did this, the kind of work going on behind the scenes to scale and grow this quickly, and more.

In this episode, you'll discover…
How Claire started with Dishing Up Digital
Juggling full-time work and a thriving side hustle
How claire fast-tracked her success as a social media manager
Landing your first client/s
The benefits of building a business and being your own boss
Overcoming roadblocks and learning curves

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Claire’s Instagram: https://www.instagram.com/clairessocialstrategy/
33 min