Dishing Up Digital with Ellen Mackenzie

By Ellen MackenzieBusiness Entrepreneurship

Dishing Up Digital with Ellen Mackenzie episodes

October 16, 2022Side Hustle to Full Time Hustle: 5 Steps to Get There
Join my FREE webinar on How to Become a Social Media Manager - price, package & pitch your way to $5K months.
We'll be diving into...
How to position yourself as an EXPERT in the social media management space (even with NO experience)
Package & price your services so they’re IRRESISTIBLE and get an easy "YES!" from potential clients
How to send the perfect pitch and land your first clients
SIGN UP HERE!

In this episode we are talking all about taking your side hustle and turning it into a full time hustle. I'll go over the steps to take you there and chat about how I applied them in my journey to full-time.
The 5 Steps I cover are:
Get up close and personal with your bank account
Make a solid plan
Dedicate the majority of your time to pitching and networking
Be disciplined
Surround yourself with positive like minded people - joining courses, communities & masterminds

Books Mentioned:
Chillpreneur - By Denise Duffield-Thomas
Get Rich, Luck Bitch - By Denise Duffield-Thomas
We Should all be Millionaires - By Rachel Rodgers

Podcasts Mentioned:
The Chillpreneur Podcast (Erin May Henry)
She Means Business Show (Carrie Green)
Hello Seven Podcast (Rachel Rodgers)
Jereshia Said (Jereshia Hawk)
Girls That Invest

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
My very first podcast episode: Dishing Up Digital Episode 1
Dishing Up Digital School
Work with Ellen
Connect with Ellen on Instagram
18 min
October 09, 2022How to Become a CONFIDENT Business Owner who is Booked Out!
If you think you need to grow your confidence before starting your own business, think again!

In this episode we are talking all about CONFIDENCE. And how confidence in your busines and/or services directly leads to more profit. I'll share some of my personal struggles with self confidence as well as some of my best strategies to grow your own confidence.

The topics I cover this week are:
"Fake it till you make it"
My one strategy for helping with confidence
The evolution of my business the more my confidence grows

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Podcast Episode on Being an Introvert in Business
Podcast Episode on How Imposter Syndrome is Robbing You
Greys Anatomy Episode with Superman Pose: Season 11, Episode 14
Dishing Up Digital School
Work with Ellen
Connect with Ellen on Instagram
23 min
October 02, 2022How Many Times I've Been FIRED and What to do About it
Armed with a cup of tea for this episode, I am ready to spill some tea! It's a juicy episode, but also one that shows my growth over my 4 years in my Social Media Management business.

In this episode I discuss how many times I've been FIRED as a Social Media Manager, how many times I've lost a client and how to navigate that situation. This was always one of my biggest fears when I first got started - young Ellen just wanted to keep all her clients! Listen to how I've grown in this area, the processes I have in place to be prepared for this and tips & tricks on how to react in these situations.

The topics I cover this week are:
How many times I've been "fired"
How to react in these situations
Why losing a client is totally normal

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Dishing Up Digital School
Work with Ellen
Connect with Ellen on Instagram
17 min
September 27, 2022What is a UGC Creator and How to Get Started
UGC Creators is a booming topic on TikTok right now. It's trending in a lot of countries, so I wanted to go over what exactly a UGC Creator is and how to get started.

You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram Cam HERE.

In this episode I share about what a UGC Creator is, what UGC looks like compared with traditional marketing content (magazines, billboards etc), and how you can get started and turn it into a career. I discuss a little about my own UGC Creator journey and how it works within my business today, and we finish up with some tips for being successful in the UGC field.

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Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Video & photo editing software mentioned: InShot, CapCut, vsco
Work with Ellen
Connect with Ellen on Instagram
19 min
September 18, 2022How I Plan to Retire at the Age of 35: Let's Talk Money & Investing Ladies!
Yes, I plan to retire at the age of 35!

You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram Cam HERE.

In this episode I share how I plan to reach my goal of retiring at the age of 35. It might not be a typical "retirement", but it will be a great way to live with financial independence. I'll give you an inside look into my reasoning for this as well as my journey so far and how it looks for future me.

The topics I cover this week are:
a bit about the F.I.R.E concept
Why and how I was motivated to start my own business
What I invest in*

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Buy the Girls That Invest book here (you wont regret owning this book)
More about the F.I.R.E concept: Financial Independence, Retire Early
Work with Ellen
Connect with Ellen on Instagram

*Please remember that I am not a financial advisor and am just sharing my own personal journey in investing. I recommend talking to a professional should you require advice regarding your own personal financial situation.
27 min
September 11, 2022Creating an Instagram Strategy that drives GROWTH: My 30 Day Reels Challenge!
I'm back with Season 2 of the Dishing Up Digital podcast!

You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram Cam HERE.

In this episode, I share my profit for the month of August, which happens to be my biggest month of profit for my little business to date. I also go over the results of my 30 day reels challenge, which definitely had some...challenges!

The topics I cover are:
The results of my 30 Day Reels Challenge
Why I decided to do this challenge
Was it worth it
And what my strategy is moving forward

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Scale On Social
27 min
June 26, 2022When to Outsource or Hire Your First Team Member
If you're listening to this episode in real-time, I am celebrating my new Mastermind course, Scale On Social; The mastermind to help you streamline, scale, and skyrocket your social media business! One of the things that's a big focus for the program is outsourcing and building your dream team. So that's what I am going to chat about in this episode.

Suppose you feel like you might be ready for outsourcing, or you're confused about what you could outsource or just what to do if you're thinking about hiring your first team member. This has been a real journey for me, and I've picked up a lot of tips and advice through this process myself, so today, I am going to be giving you guys some guidance and direction on how to start outsourcing so you can scale your business!

In this episode, you'll discover…
What kind of roles you can potentially hire for your business
The flexibility around contractors over employees
Why experience is so valuable
A timeline of all the hires in my business
How I pay my contractors

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Scale On Social
25 min
June 19, 202210 Steps to $10K Months
10k months! Now, this is a massive goal I think we all crave and a word that gets thrown around alot in the online community in social media when it comes to businesses. I hit this goal a year after leaving my 9-5, so I wanted to bring a realistic set of steps to help you sustainably achieve this milestone within your business using the right strategy, mindset, systems, and organization. Tune in for my ten steps to $10k months!

In this episode, you'll discover…
Having confidence in prices and packages
Crucial steps of scaling
Organization: setting up your business internally
Prioritizing your business
Leveraging different revenue streams

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Scale On Social
25 min
June 13, 2022How to Craft the Perfect Proposal & Sales Pitch
If you're new to this space, you may be hearing fancy terms like 'pitches' and 'proposals.' If you're unsure about what these documents are and how to use these documents in your client onboarding phase, then this is the ep for you. In this episode, I will be breaking down exactly what these documents are, what to include, and how to write excellent ones that get our clients signing on the dotted line!

In this episode, you'll discover…
The key difference between a proposal and a pitch
What I include in a pitch to potential clients
When to use each document
Sending professional pitches and proposals
How to outline price and deliverables

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
22 min
May 29, 2022This is What a $3K Social Media Monthly Package Looks Like
What exactly does a $3,000 monthly Social Media package include? After a few years of mastering the art of socials, I am now in a position where I can very confidently negotiate a $3,000 package. I believe the more experience you get, the more you can charge. It's definitely a milestone I believe all my students can achieve down the line, so in this episode, I want to dive into this package's specifics and break down what it looks like to book and deliver services for a package of this value.

In this episode, you'll discover…
The curation of images and graphics
Community management and engagement
Ad management
When to start charging premium prices
When to begin offering premium services

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
19 min