Dishing Up Digital with Ellen Mackenzie

By Ellen MackenzieBusiness Entrepreneurship

Dishing Up Digital with Ellen Mackenzie episodes

March 06, 2022How My Life Has Changed in 3 Years + A Special Announcement!
Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.

March is probably one of my favorite months of the year. It's very special to me; it's my birthday month and the month where it all started with my business! This is an exciting time for reflection, so I decided to do something special this year and relaunch my signature program. To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.

In this episode, you'll discover…
A reflection of my journey so far
Getting over that first hurdle of getting clients
Lessons I’ve learned in my business journey
Why I started Started Dishing Up Digital
The benefits of the self-employed lifestyle

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
19 min
February 20, 2022Taking the Leap Into a More Fulfilling Career With Marie
You probably have big dreams about being your own boss and living life on your own terms if you're here. In the beginning, everything seems so out of reach, but it is 1000% possible, and there are so many inspiring people pathing the way to show you just how achievable it is.

Today's guest, Marie, has just gone full time in her online business, which is incredible. I have watched her journey over the past two years, so today, we will be chatting about her journey and her entire career. We're also going to talk fulfillment mindset and finding a really fulfilling job that you love.

In this episode, you'll discover…
Marie's career and journey to fulfilling employment
Staying organized as a parent
Leaving a comfortable but unfulfilling job
Taking scary leaps as a mum
Entering the online space as not a native English speaker

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Join the Insiders Club
Check out Gram Cam The photography & reels course that finally makes promoting your biz on Instagram easy
Connect with Marie https://www.instagram.com/match_acreative/
34 min
February 13, 2022How to Stop Comparing Yourself to Others in Business
Having a healthy mindset is key to running a successful business. In business (especially as online service providers), we tend to surround ourselves with people in our industry that inspire us. Sometimes this can lead to comparison, a bit of jealousy, just general sadness, or some actual low points in our business journeys. Unfortunately, too much comparison can lead to things like undercutting yourself because of the emotions that you're feeling at that moment. In today's episode, I want to address comparison and have a little bit of a chat about how to stop comparing yourself to other people.

In this episode, you'll discover…
What comparison leads to
Curating an inspiring feed
What to do in business lows
Celebrating all parts of your business journey
The power of journaling

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Join the Insiders Club
Check out Gram Cam The photography & reels course that finally makes promoting your biz on Instagram easy
20 min
February 06, 2022The Secret to Selling on IG + My Recent Launch Debrief
There are plenty of businesses and accounts with large audiences on Instagram these days. Still, this metric doesn't necessarily mean that these accounts are seeing more success and conversions than those with smaller audiences. There are so many other factors that come into play when monetizing your social media. In this episode, I want to demystify the idea that you need a large audience to start selling. I'll be discussing secrets to marketing on social media no matter what size your audience and give a debrief around my most recent course launch.

In this episode, you'll discover…
Having a positive sales mindset
Getting strategic around your offers
Showing up consistently
How to present your offers
Creating your launch posting schedule

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Join the Insiders Club
Check out Gram Cam The photography & reels course that finally makes promoting your biz on Instagram easy
20 min
January 30, 2022How to Successfully Scale Your Business with Courtney Marie
Scaling your business doesn't have to mean more hours or harder work. Simple and sustainable growth is real (believe it or not). Today's guest is nailing this exact approach with her business, so I have brought her onto the podcast for a fun discussion around her business growth and success.

Courtney Marie is a Kajabi GURU. Her business focuses on branding websites, sales pages, and consulting for course creators and coaches. In this episode, we chat all things outsourcing, hiring team members, tips for scaling, and so much more.

In this episode, you'll discover…
How Courtney started her business
Keeping your business strategy simple
Tips for scaling your business
How to effectively streamline processes within your business
The truths about management

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Join the Insiders Club
Check out Gram Cam The photography & reels course that finally makes promoting your biz on Instagram easy
Connect with Courtney over on Instagram
Check out Courtney’s Website
Coffee with Courtney The Podcast
39 min
January 23, 2022A Social Media Manager Q&A
I recently popped a little question box up on my Instagram story for you guys to ask me all your burning questions around running a social media management business and was inundated with your responses. I started this podcast for you, so I wanted to make this episode more interactive and do a bit of a Q&A with all the questions that stood out to me. Tune in as I share my answers around getting consistent clients, managing workflow, outsourcing, and so much more.

Also! My new course is officially launching today! Grab Cam The photography & reels course that finally makes promoting your biz on Instagram easy.

In this episode, you'll discover…
The importance of a good client relationship
Tips for lead generation
Landing international clients
The truth around hiring your dream team
Managing your workflow

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Join the Insiders Club
31 min
January 16, 2022A Full Social Media Strategy for Beginners in 5 Steps
Social Media Strategy: This was something that used to highly intimated me! Imposter syndrome is flaring as a new entrepreneur finding your way in a new industry, and this word strategy honestly felt so daunting. Over two years later, I can see now that strategy is just a fancy term (for people who must be really good at their job, lol). It doesn’t have to be complicated or overwhelming at all.

In this episode, I want to help you understand what a social media strategy looks like and how to develop and present a social media strategy to a client or customer.

In this episode, you'll discover…
Understanding your client’s goals
Doing the research
The brain dump
Auditing your clients podcast
Planning the content calendar
Presenting your strategy

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Join the Insiders Club
32 min
January 09, 2022Things I’m Changing in My Business for 2022
It's a new year, and I know we all love a little bit of planning for the year ahead, but it's also important to reflect on the previous year. Reflecting on your last business year allows you to recognize what's been working, what isn't working, and what needs to change to reach your next goal.

After reflecting on my past year in business, I can see all the accomplishments, milestones, and bucket list things that I've ticked off and where there is room for improvement. In this episode, I want to share the things I'll be changing in my business moving forward as I step into CEO energy.

In this episode, you'll discover…
Setting standards for your business
Letting go of what doesn't serve you
Having boundaries with new clients
Discovering what business structure works for you
From freelancing to a sustainable and profitable business

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Join the Insiders Club
25 min
January 02, 2022It’s a New Year So Do the Damn Thing
Hello, 2022! As we roll into this new year, I really believe that there are two types of people; goal setting, diary buying, new year resolutioners, or the more pessimistic people who wholeheartedly decide that a new year doesn't mean too much and isn't going to change very much. I know what one I am, and I know that one year I made that decision to just do the damn thing! (start my biz) and it was that moment and determination that got me to where I am today. This episode is a big reminder that it is possible to dream big and turn your goals and aspirations into reality. In this episode, I am breaking down exactly how I did it.

In this episode, you'll discover…
The NYE before Dishing Up Digital Started
Why it's so important not to give up early on
How I went from 0 interest to having 40 businesses interested in my services
How believing in yourself is the key to getting to where you want to be
The importance of goal setting

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
21 min
December 19, 2021IG Branding & Marketing Tips with Product Based Business Coach Sarah Airey
Most businesses will be selling products, services, or a combination of both. When it comes to selling products and services, there are a few critical differences around how to market each of these effectively. Today, I am talking with Sarah Airy, a product-based business coach. Sarah has her own line of apparel along with some excellent courses. In this episode, we're going to dive into the nitty-gritty of how to market a product on Instagram. Sarah has over 20,000 Instagram followers, she might sound humble, but she has a truly successful business.

In this episode, you'll discover…
Using Instagram to market your business.
What platforms to start on.
What you should be doing with your branding on Instagram.
The visual side of branding and the importance of high standards
Connecting & engaging with your audience

You can sign up for Sarah's Instagram Reels course here (hurry enrolment is only open for 1 more day!). Use the code "ELLEN" to let her know you came from the podcast: https://sarahairey.com/master-your-reels

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Connect with Sarah on IG: https://www.instagram.com/sarah.airey.co
Sarah’s Website: https://sarahairey.com/
29 min