Dishing Up Digital with Ellen Mackenzie

By Ellen MackenzieBusiness Entrepreneurship

Dishing Up Digital with Ellen Mackenzie episodes

September 19, 2021This is why you're not growing on Instagram
For me, it's all about quality over quantity when it comes to your Instagram followers. However, I also understand that we do need followers and an audience to sell to! Often we might find ourselves in a place where our Instagram growth is stagnant, isn't going anywhere, or even stops. So in this episode, I dive into four reasons why you might not be growing on Instagram. These are things that I've experienced and overcome. Tune in as they're easy changes that could have a significant impact.

In this episode, you'll discover...
Things that could be hindering your IG growth
The truth about the Algorithm
Engagement for feed posts and stories
How to get the most out of your content

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
My membership group: https://www.dishingupdigitalschool.com/membership
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
25 min
September 12, 2021My 5 Streams of Income & Why You Should Have Multiple Revenue Streams
Entrepreneurship can naturally feel very risky and unstable, especially in the beginning stages and even more so for those of us who leaped into the self-employed life during a global pandemic. It took me a while to realise that running my own business can actually be incredibly stable.

After introducing multiple revenue streams into my business, I was able to find stability, consistency, and more reliability in my income. So, In this episode, I really wanted to talk about my 5 streams of income and explain why you should also be making it a goal for yourself to have multiple revenue streams if you're a social media manager or another service-based online entrepreneur.

In this episode, you'll discover...
Entrepreneurship and stability
A breakdown of my revenue
Why it’s important to have more then one stream of revenue
Different ways to scale if coaching isn’t your thing

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
25 min
September 05, 2021How to Turn Followers Into Customers
I always say organic social media content is a bit of a slow burner, but in my opinion, it is well worth the wait. It's a slower process compared to paid advertising. You don't usually get those instant kinds of results, and it's also a lot harder to track those results. You might get someone on Instagram following you for a while, and it takes them three months to make a purchase.

In today's episode, we're talking all about how to turn your followers into customers. We're really going to break down this process of going from attracting enough followers, nurturing them, and turning them into paying customers or clients.

In this episode, you'll discover...
Organic sales funnels
Organic ROI vs Paid Advertising ROI
Attracting the right clients or customers
Warming up your audience
Different ways to show up and sell

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
My membership group: https://www.dishingupdigitalschool.com/membership
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
25 min
August 29, 2021How to Launch Your First Online Course
During this global pandemic, SO many people have resorted to online learning. Entrepreneurs have jumped on this concept, and evergreen courses have since been blowing up. It's a saturated market, but if done correctly, your course can be a really lucrative source of income.

In this episode, we are talking all about online courses for social media managers and service-based entrepreneurs. There is a lot of hard work that goes into creating a course. (I don't want to put anyone off, I just want to be real here) So what I'm going to do is share my four steps to success for building your online course. If you follow these steps and do things the right way, your course can be a fantastic revenue stream.

In this episode, you'll discover...
The first crucial step to take when you're creating an online course
How to market the perfect course
Evergreen: Ways to consistently promote your course
Different approaches to take when launching
How to efficiently sell your course at the right price point

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
My membership group: https://www.dishingupdigitalschool.com/membership
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
22 min
August 22, 2021Entrepreneur Health: Burnout and Working with your Female Cycle. Interview with Dr Rachel Yan
As busy entrepreneurs, we are constantly striving towards the next big business goal. We can get so caught up in what's coming next that we can sometimes even neglect our health, body, and mind. Business goals come first, and the rest comes second, third, and maybe last. Unfortunately, this is not a sustainable or fulfilling way to run a business, and this is why I'm so excited about this week's guest, Dr. Rachel Yan.

Rachel is a holistic health coach, she founded Precision Empowered Health, a fantastic business that combines holistic health with modern medicine. Rachel's approach is not just about your body and your physical health, but also your mind and your spirit. It's all about reaching a 360 overall improvement to your health.

In this episode, you'll discover...
Advice for entrepreneurs who want to balance their health mind & Business
Putting your health first in Business & what happens next
Common misconceptions entrepreneurs have around health
Actionable steps to improve mind, body & spirit

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
My membership group: https://www.dishingupdigitalschool.com/membership

Dr. Rachel's courses: https://www.precisionempoweredhealth.com/work-with-us/?ltclid=c3d35263-5be1-4094-b8e2-e6e8933b6a06
22 min
August 15, 2021Being an Introvert in Business
When people through my business discover I am an introvert, the initial reaction usually goes something like, 'oh my gosh! how are you an introvert when you're so out there online, you do your YouTube channel, you go live on Instagram, you have so much confidence and energy you can't possibly be an introvert.'

WELL, I am such a firm believer that you can be an introvert and still have a thriving, beautiful, successful business. You don't need to be this crazy extroverted person to thrive and to build a business. So in today's episode, I talk about my own experience with starting a business as an introvert, how breaking out of your comfort zone is essential, and why learning to switch into that extraverted energy is sometimes key to running a successful business.

In this episode, you'll discover...
My personal experience with starting a business as an introvert
Embracing the ‘introvert’ status
Switching into extroverted energy
The actual definition of extraversion and introversion

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
The Dishing Up Digital School: www.dishingupdigitalschool.com
Join my self study course Get the Gram: http://www.getthegram.com/
Private Coaching https://www.ellenmackenzie.com/private-coaching
Discount Code ‘Insidersclub100’
18 min
August 08, 2021Can You Become a Social Media Manager With No Experience?
When I decided that I'd like to become a social media manager, I didn't think I would start my own agency or become a freelancer. I felt I needed to find a corporate job where I start as an in-house Social Media Manager. In today's episode, we're going to dive deep into this topic. I'm going to talk about how I got started, how I changed careers and got my first few clients, and how I built that up into a full-time gig. I'm also going to give you some tips and advice if you are in a position where you want to move into social media management, and you're trying to get your feet off the ground and get started.

In this episode, you'll discover...
Pricing yourself as a beginner vs. pricing yourself as an experienced social media manager
The perks of starting in social media management compared to other industries
Why hands-on experience trumps a degree or qualification as a social media manager
Different ways to get hands-on experience when you're starting out

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
The Dishing Up Digital School: www.dishingupdigitalschool.com
FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie
Join my self-study course Get the Gram: http://www.getthegram.com/
Private Coaching https://www.ellenmackenzie.com/private-coaching
Discount Code ‘insidersclub100’
23 min
August 01, 2021Finding Your Passion: From Science to Fashion Designer with Tara Mackenzie
It's a strange and challenging situation to find yourself in when you discover that the career you've been working towards for many years isn't the most fulfilling or right path for you anymore. Today's guest has been a massive inspiration to me when it came to quitting my job, starting my business, and taking that plunge.

I will be interviewing my older sister Tara who has had quite an interesting and similar career story. Tara has also hit that reset button and completely pivoted her entire career path after finishing her master's degree. In this episode, We dive into Tara's journey, the challenges of hitting that reset button on your chosen career path, and advice for anyone feeling ready to do the same.

In this episode, you'll discover...
The day to day of a fashion designer
The right time to pursue a career change
Breaking the news to your family
Setting yourself up to minimise financial risk
Advice for other people who might be looking at pursuing their passion or a career change

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
Our Youtube channel: https://www.youtube.com/c/EllenTara
The Dishing Up Digital School: www.dishingupdigitalschool.com
Join my self study course Get the Gram: http://www.getthegram.com/
Check Out Rosie from badasscareers.com
29 min
July 25, 2021How Imposter Syndrome Is Robbing You
Here on the dishing up digital podcast, I love to talk all things strategy, hashtags, growing your Instagram, all of that good stuff. However, one crucial part of running a successful business is your mindset. Today, we are talking about the elephant in the room, or maybe the elephant in your business, and that is imposter syndrome, something that many new business owners suffer from. We can have the MOST experience in the world and still get struck down by imposter syndrome.

I know from firsthand experience how much imposter syndrome can hold you back and how great it can be once you overcome it. For me, facing my imposter syndrome and limiting beliefs has been a defining point in my business, helped me succeed today, and helped me reach this six-figure milestone. So, in today's episode, I talk all about how imposter syndrome can be the make-or-break thing in your business and how you can break through those limiting beliefs, overcome that imposter feeling and develop your confidence for success.

In this episode, you'll discover...
Understanding imposter syndrome
Challenging and pushing through negative thought patterns
How Facing my imposter syndrome was a massive turning for me
Developing a habit of confidence

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
The Dishing Up Digital School: www.dishingupdigitalschool.com
Join my self-study course Get the Gram: http://www.getthegram.com/
23 min
July 18, 2021How to Become a Booked Out Social Media Manager
There is this one specific industry label that has become so elusive for service-based businesses today, as it defines success, and that is to become 'booked out.' As service-based businesses, we all want to be fully booked out; we want to know that our business is making the cash dollar bills and that we have this label that assures us we are doing well.

In today's episode, I am sharing eight actionable tips that will help your social media business or service-based business reach that pinnacle label of being 'booked out.' I also break down common mistakes that I see new social media managers make, how to structure your business so you can become booked out not overwhelmed, and everything I did to achieve this business milestone

In this episode, you'll discover...
Making your services and point of difference attractive
When niching down is essential for your business
Making yourself more visible
Taking action to find new clients
Restructuring your business to become booked out successfully

Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!

Links & Resources:
The Dishing Up Digital School: www.dishingupdigitalschool.com
Join my self-study course Get the Gram: http://www.getthegram.com/
Follow me on Instagram to enter my week of giveaways for the launch of the podcast: https://www.instagram.com/ellenmackenziee/
27 min