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This week, we're ditching the "why" and embracing the power of "how" with Creative Consultant & Business Coach Esther Young. Esther explains why "why" questions aren’t the most helpful tools and how "how" questions unlock creativity and fresh perspectives in our businesses.

It was SUCH an interesting chat and I loved the new perspective I got.

Key Takeaways:

• Why "Why" Doesn't Work: Esther explains why "why" questions can feel so limiting and how they can stifle creativity.

• The Magic of "How": Discover how "how" questions can open up new possibilities and help you approach challenges with a more positive and proactive mindset.

• Self-Coaching with "How": Learn how to use "how" questions to coach yourself, even if you don't have the budget for a professional coach.

• Building a Positive Workplace Culture: Esther shares insights on how to create a thriving work environment, even if you're a solopreneur working from home.

• Taming Your To-Do List: Get practical advice on managing those never-ending to-do lists and celebrating your wins, no matter how small.

Episode Highlights:

• 02:33: Why Esther dislikes "why" questions

• 04:51: Examples of empowering "how" questions

• 17:43: Tips for self-coaching

• 26:01: Creating a positive workplace culture

• 27:53: Practical to-do list strategies

• 33:37: Balancing business pressures with well-being

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

About Esther: Instagram | Website

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!