Stefano Pretto, the CEO of Nomadz, a PPC profit-focused agency and coaching company helping Amazon sellers optimize every dollar of their ad spend. With a team of seasoned Amazon experts, Nomadz provides PPC management that rivals the best in-house PPC teams, all backed by data-driven insights and a commitment to transparent, caring partnerships.

Whether you're looking to build a personalized roadmap for growth or just tired of wasting money on inefficient campaigns, Stefano’s approach is all about action, clarity, and results.

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> Here’s a glimpse of what you would learn…. 

• Amazon PPC (pay-per-click) advertising strategies
• Common mistakes in PPC campaigns, including overspending on product page placements
• Importance of analyzing placement reports and reallocating ad spend
• Campaign and budget allocation best practices for profitability
• Consistency in managing PPC campaigns and accountability
• Deciding between in-house PPC management and outsourcing to agencies
• Framework for transitioning from agency to in-house PPC management
• Hiring strategies for PPC talent, including candidate assessment and sourcing methods
• Importance of building a strong in-house PPC team for scaling businesses
• Developing standard operating procedures (SOPs) and processes for effective PPC management

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Stefano Prieto, CEO of Nomadz, about optimizing Amazon PPC campaigns. Stefano shares common mistakes sellers make, such as overspending on ineffective ad placements and inconsistent campaign management. He offers actionable strategies for budget allocation, emphasizes the importance of consistent PPC oversight, and discusses when to transition from agency to in-house management. The episode also covers best practices for hiring top PPC talent, building strong teams, and leveraging data-driven approaches to maximize profitability and scale Amazon businesses efficiently.

Here are the 3 action items that Josh identified from this episode:

1. Prioritize PPC as a core competency – Treat Amazon ads seriously, invest proper resources, and don’t assign it to underqualified team members.
2. Use agencies strategically – If PPC feels overwhelming, partner with a proven agency while preparing to train someone internally to take it over as you scale.
3. Hire top talent across functions – Continuously bring in A-players (PPC, supply chain, product dev, etc.) to build a strong moat, sustain premium pricing, and fuel long-term growth.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Amazon PPC Placement Report
• Amazon Marketing Cloud
• Nomadz Agency
• Upwork
• OnlineJobs.ph
• Manus AI
• Lovable
• Alex Hormozi's Framework
• How to Stop Smoking
• So Good They Can't Ignore You by Cal Newport
• Ecomm Breakthrough YouTube Channel
• Dr. Ellis Whitehead on LinkedIn

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Stefano 00:00:00  And it's, you know, like my our first app. It's always to see how they are doing with their PPC. And it's amazing to see the new like the people that come to us, they are making always the same mistakes over and over again. And the first big one I would highly suggest to everyone who is watching this video to analyze.

Intro 00:00:19  Welcome to the Ecomm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You've already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level.

Josh Hadley 00:00:33  Are you ready to learn the best Amazon PPC strategies working right now, or are you ready to learn whether you should bring PPC in-house or let an agency do it? Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley. I scaled my own brand from 0 to 8 figures in sales, and now my mission is to take it to nine plus figures on my journey to nine figures. I bring you unfiltered conversations with the smartest minds in e-commerce.

Josh Hadley 00:00:59  Past guests include Kevin King, Michael Gerber, and Brandon Young. Today, I am excited to welcome you all to Stefano Prieto. He is the CEO of Nomadz, a PPC profit focused agency that and coaching company that is helping Amazon sellers optimize every dollar of their ad spend. With a team of seasoned Amazon experts, Nomadz provides PPC management that rivals the best in-house PPC teams, all backed by data driven insights and a commitment to transparent, caring partnerships. So whether you're looking to build a personalized roadmap for growth o...