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In this episode, Michael Doherty talks about how to shift from a sales-oriented mindset to one focused on education and trust as a service advisor. He shares tips on enhancing customer relationships by educating clients about their vehicle needs, which creates trust and transparency. Michael also discusses the significance of prioritizing safety and reliability in service recommendations, encouraging service advisors to communicate effectively with both clients and technicians for better outcomes. 

00:00 Service Advisor Sales Improvement

06:00 Explaining Air and Cabin Filters

08:23 Dental Care and Brake Pads Metaphor

10:41 Prioritizing Safety in Estimates

15:47 "Genuine Communication Boosts Sales"

16:47 Autofix Advisor Cast Sign-off

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Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

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