The popularity of American sports could keep growing here - as streaming giants compete for viewers.

Disney Plus is pushing its ESPN sports offering across Australasia with a new lower-cost subscription plan.

Media commentator Duncan Greive says younger audiences are increasingly turning to American sports on global platforms over watching traditional sports like rugby and cricket.

"The had a moat as wide as the Tasman around them in terms of TV and radio - now with YouTube and TikTok, rugby doesn't have the kind of hold over them." 

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