Have you ever felt totally convinced that it was going to be different this time, only to drink and find out it’s still not any different? We can repeat this cycle too many times to count, and maintain the belief that we’ll be able to moderate our drinking someday if only we keep trying. In this episode you’ll learn why you repeat this process even though you have a ton of proof that it won’t be different. I’ll discuss the fading affect bias and how the bad memories fade and the good memories gain power.

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Disclaimer: all of the information described in this podcast is my interpretation of the research combined with my opinion. This is not medical advice.

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