Building your Brand

E26: When your hobby becomes your business with Ian Barnard


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Ian Barnard is a digital lettering artist and calligrapher from the UK. He has a passion for inspiring, entertaining and helping people to get better at their lettering skills through videos on his Instagram and Youtube channels and also creating digital lettering brushes for the iPad. In this episode we chat about how what started as a hobby has now turned into his full time work.

We also talk about:

How experimenting in your business can lead to exciting and unexpected opportunities

The impact generously sharing free products had on his business

About not being an overnight success and what comes before that

And which marketing tools have worked best for him as he has grown his business

To find more from Ian check out:

Ian's shop

The Honest Designers Podcast

Ian's Instagram

Ian's YouTube channel

Ian's twitter

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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Building your BrandBy Liz Mosley

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