We believe alcohol is required for vacations, unwinding, dealing with stress, celebrating, and socializing. We have built up powerful associations in our brains to reinforce these beliefs through dopamine and repetition. After you get sober, facing life without alcohol can feel impossible. Everything reminds you of alcohol. You start to notice how prevalent it is on TV and in movies. In this episode, I’m explaining how the brain builds associations with alcohol, how that gets worse while we stay in the back and forth, and how we break down these associations after getting sober. 

What to listen to next:

E267: Resources vs Support: Are You Setting Yourself Up for Success?

E202: WTF is "The Work"?

E270: Incubation of Craving

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Disclaimer: all of the information described in this podcast is my interpretation of the research combined with my opinion. This is not medical advice.

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