UNDERSTANDABLE

E276 - ASMR: Why Is Everyone Obsessed With These Videos?


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ASMR. Millions and millions and millions of views. Whis pering. Ripping. Stirring a bowl of ramen.

It’s so mainstream now, even car commercials and vogue cover models are doing it.

But seriously… why are we so obsessed with this stuff that is weirdly comforting for one person yet so discomforting for others?

What’s actually going on in your brain when you feel that tingle?

And what do ASMR, Bob Ross, trauma therapy, and yes, even porn all have in common?


► Links and Resources:

EMDR Video:

https://youtu.be/x8f0535zyK4

Bob Ross:

https://en.wikipedia.org/wiki/Bob_Ross

ASMR in Psychology Today: https://www.psychologytoday.com/us/blog/sleepless-in-america/201809/what-is-asmr-and-why-are-people-watching-these-videos

Slate Bull and Car Commercial: 📌 Quelle des verwendeten Werbeclips:

Lincoln Motor Company (2014). *McConaughey and the MKC: “Bull” Official Commercial*. Verfügbar unter: https://slate.com/culture/2014/09/matthew-mcconaughey-lincoln-car-ad-directed-by-nicolas-winding-refn-makes-rust-cohle-joke-video.html

ASMR Statistics: https://www.psychologytoday.com/us/blog/social-instincts/202311/the-psychology-of-asmr

Nara Smith: https://www.instagram.com/naraaziza/reel/DJ__wjNxagX/?hl=de

ASMR Experience paper: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0196645

AMSR origin: https://asmruniversity.com/2014/08/03/scientist-view-term-autonomous-sensory-meridian-response/#more-716

Bob Ross Video:

https://youtu.be/mT0RNrTDHkI?si=2xVnYiJ_t0pe_1w0

Ear Massage:

https://youtu.be/YDeMme7yVJI?si=090OMhL60n7OY12D

Misophonia:

https://en.wikipedia.org/wiki/Misophonia

AMSR Fluffy:

https://www.youtube.com/watch?v=gs-iqvX6pOA&ab_channel=GentleWhisperingASMR


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► Episode Timestamps:

00:00 Intro

00:55 What Even Is ASMR?

03:23 The Woman Behind ASMR

05:08 ASMR And Bob Ross

05:45 Why ASMR Feels So Good

09:06 ASMR Triggers

10:18 The Weird Sexual Tension

11:51 But, What If You Hate ASMR?

13:02 Why Everyone Is Obsessed With ASMR


► Reach Out To Me :)

E-Mail: [email protected]


► Hi, my name is Robert! I create videos about childhood trauma & attachment theory.

My content aims to help you transform trauma-driven reactions that block you, so you can embrace a life full of happiness, safe & loving relationships, and self-confidence. :)


► Disclaimer: None of the contents a therapeutic or medical recommendations. The contents are not to be understood as therapeutic-medical instructions and are neither intended as professional health advice nor as education.

I am not a health professional myself. My content is based on research and my personal experiences working with various therapists as a client for three years.

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