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eCommerce Badassery
eCommerce Badassery episodes
- 212. A New Way to Think About Subscription eCommerce with Ben Fisher of Rodeo
Subscription eCommerce is one of the best ways to increase the lifetime value of your customers and create recurring revenue in your business.
But creating a great subscription program that doesn't result in tons of customer churn takes more than just sticking a subscribe & save on your product page.
Today's guest is Ben Fisher, Founder and CEO of Rodeo, a subscription platform for Shopify. He started his development journey as a kid, selling strawberries door-to-door so he could buy programming books. He went on to create Carthook, a post-purchase upsell app for Shopify which he sold in 2022. Now he helps 8-figure DTC brands that use subscription models to maximize customer retention and lifetime value.
Links MentionedRodeo Subscription Platform
http://hey.rodeo/
Book: Don't Make Me Think
https://a.co/d/4cNNxkw
Book: The Membership Economy
https://a.co/d/9Jvf4Jg
Connect with Ben Fisher & Rodeohttps://www.linkedin.com/in/skinnyandbald/
https://twitter.com/skinnyandbald
https://subscriptionradio.com/
Read the Full Transcripthttp://eCommerceBadassery.com/212FREE Resource LibraryEvery freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!Want More Badassery?Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!http://ecommercebadassery.com/facebookLet’s connect on Instagram @ecommercebadasseryhttps://instagram.com/ecommercebadasseryReady to Level Up Your Email Marketing & eCommerce Business?Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.Work With MeInterested in getting my brain focused on YOUR business? Learn more about my services…Email Marketing Help: https://ecommercebadassery.com/email-marketingeCommerce Help: https://ecommercebadassery.com/ecommerce-helpRate, Review, & SubscribeLike what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683This podcast uses the following third-party services for analysis:Chartable - https://chartable.com/privacy53 min - 211. Replay: How to Get PR Coverage for Your Product-Based Business with Nora WolfWondering how to get published in your favorite magazines and blogs; for free? Today’s guest is veteran publicist, Nora Wolf who specializes in working with product-based businesses and securing spots in Holiday gift guides.In today’s episode, Nora schools us on what writers are looking for, what you need to make your product pitch worthy, and how to identify stories that writers actually care about.Join us for a FREE Workshop to learn how to pitch your product for Holiday Gift Guides. Head to https://eCommerceBadassery.com/nora for more details.What You’ll Learn
- What you need to be pitch-ready for public relations
- How to be empathetic in your pitch to the press to increase your chances of getting coverage
- What storytelling actually means and how to use it to get press coverage for your products and brand
Free PR Workshophttp://ecommercebadassery.com/noraApril 5th, 2023 - Increase Visibility with Holiday Gift Guide PlacementLinks MentionedFree 5-Day Pitch Coursehttp://ecommercebadassery.com/pitchConnect with NoraWolf-Craft: PR Without the Retainerhttps://wolf-craft.com/Instagramhttps://www.instagram.com/go.wolf.craft/Read the Full Transcripthttp://eCommerceBadassery.com/211FREE Resource LibraryEvery freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!Want More Badassery?Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!http://ecommercebadassery.com/facebookLet’s connect on Instagram @ecommercebadasseryhttps://instagram.com/ecommercebadasseryReady to Level Up Your Email Marketing & eCommerce Business?Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.Work With MeInterested in getting my brain focused on YOUR business? Learn more about my services…Email Marketing Help: https://ecommercebadassery.com/email-marketingeCommerce Help: https://ecommercebadassery.com/ecommerce-helpRate, Review, & SubscribeLike what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683This podcast uses the following third-party services for analysis:Chartable - https://chartable.com/privacy49 min - 210. [BIZ BITE] How Do I Know if My SEO Efforts are Working?
eCommerce SEO takes time, energy and effort so it's important that you're able to monitor your results along the way. Google provides a free tool to help you do this. Tune in to hear more about the tool and how long it typically takes to see results.
Links MentionedGoogle Search Console
https://search.google.com/search-console/about
The Lounge Membership
http://ecommercebadassery.com/membership
Show Notes & Transcripthttp://ecommercebadassery.com/210
Work With MeInterested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource LibraryEvery freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & SubscribeLike what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy3 min - 209. What Snoop Dogg Can Teach Us About Business & Marketing
Entrepreneurship is hard. If were easy, everyone would do it. But often times we overcomplicate our businesses and the way we market them.
With a little inspiration from the one and only Snoop Dogg, we're taking a look at how he's built up his brand and stayed relevant since his first solo album drop in 1993. Tune in as we explore the 4 simple things Snoop has done to build his empire and how you can apply these lessons to your eCommerce business.
Links MentionedOmnichannel Marketing Strategy
http://ecommercebadassery.com/193
The Lounge Membership
http://ecommercebadassery.com/membership
Read the Full Transcripthttp://eCommerceBadassery.com/209FREE Resource LibraryEvery freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!Want More Badassery?Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!http://ecommercebadassery.com/facebookLet’s connect on Instagram @ecommercebadasseryhttps://instagram.com/ecommercebadasseryReady to Level Up Your Email Marketing & eCommerce Business?Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.Work With MeInterested in getting my brain focused on YOUR business? Learn more about my services…Email Marketing Help: https://ecommercebadassery.com/email-marketingeCommerce Help: https://ecommercebadassery.com/ecommerce-helpRate, Review, & SubscribeLike what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683This podcast uses the following third-party services for analysis:Chartable - https://chartable.com/privacy14 min - 208. [BIZ BITE] Google Analytics 4 for Shopify is Now Available
Shopify has officially released its Google Analytics 4 integration. Tune in to hear the details and make sure you check the show notes on my website for important links and some screenshots!
Show Notes & Transcripthttp://ecommercebadassery.com/208
Work With MeInterested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource LibraryEvery freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & SubscribeLike what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy5 min - 207. How to Increase Customer Lifetime Value & Reduce Churn in Your eCommerce Business with ignitePOSTWe're going back in time to revisit an old-school marketing tactic that has been revolutionized for today's technological world. If you've been wondering how to create better relationships with your customers, cut through all the digital noise, surprise and delight them at the perfect moment in their shopping journey and grow a sustainable brand with raving fans you'll want to hear from today's guest, Arian Radmand.Arian is the CEO of ignitePOST, a service that helps brands create magic moments for their customers using handwritten notes. With an army of robots armed with ballpoint pens, you can connect authentically with your customers at scale.Keep listening to learn how you can increase your customer's lifetime value and reduce customer churn even without ignitePOST and stay until the end because he's got a pretty dope offer in partnership with Klaviyo.Links Mentioned
$1,000 Free Credit for Klaviyo Users👇
https://www.ignitepost.com/campaign/klaviyo-offer
Connect with Arian Radmand & ignitePOSThttps://www.linkedin.com/in/arianradmand/
https://www.linkedin.com/company/ignitepost/
https://www.facebook.com/IgnitePOST/
https://twitter.com/igniteposthq
https://www.instagram.com/igniteposthq/
Read the Full Transcripthttp://eCommerceBadassery.com/207FREE Resource LibraryEvery freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!Want More Badassery?Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!http://ecommercebadassery.com/facebookLet’s connect on Instagram @ecommercebadasseryhttps://instagram.com/ecommercebadasseryReady to Level Up Your Email Marketing & eCommerce Business?Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.Work With MeInterested in getting my brain focused on YOUR business? Learn more about my services…Email Marketing Help: https://ecommercebadassery.com/email-marketingeCommerce Help: https://ecommercebadassery.com/ecommerce-helpRate, Review, & SubscribeLike what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683This podcast uses the following third-party services for analysis:Chartable - https://chartable.com/privacy44 min - 206. [BIZ BITE] How Often Should You Post on TikTok?
If you want to grow your following on TikTok and ultimately drive sales for your eCommerce business you might have to post more than you think! Hear what TikTok strategist Wave Wyld shared as the preferred cadence for posting on TikTok and 4 reasons why it's easier than you think!
Join the Inside Scoop: TikTok Trends Membership by Wave Wyld
http://ecommercebadassery.com/scoop
(affiliate link)
Join the Loungehttps://bit.ly/3TqGNHy
Show Notes & Transcripthttp://ecommercebadassery.com/206
Work With MeInterested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource LibraryEvery freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & SubscribeLike what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy5 min - 205. AI Content Generators: What Are They & How to Use Them Properly
A robot that can write your content for you? Are AI content generators worth the hype? The short answer... maybe.
After diving into ChatGPT & Jasper.ai, I can say I'm more impressed than I expected to be... but there is a right and wrong way to use them.
Tune in to learn more about what these tools are capable of, what to expect when using them, and how to get the best results possible
Links MentionedGet 10,000 Free Words From Jasper.Ai
http://ecommercebadassery.com/jasper
The Lounge eCommerce Marketing Membership
http://ecommercebadassery.com/membership
Show Notes & Transcript
http://ecommercebadassery.com/205
Episodes Mentioned201. Shopify Updates: AI Product Description Writer
http://ecommercebadassery.com/201
Strategy Calls
https://ecommercebadassery.com/ecommerce-help/#strategycalls
Work With MeInterested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource LibraryEvery freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & SubscribeLike what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy24 min - 204. [BIZ BITE] Should I Remove Seasonal Products From My eCommerce Website?
If you have seasonal products that you bring back year after year, should you remove them from your website or leave them up? Tune in for the answer!
Join the Loungehttps://bit.ly/3TqGNHy
Show Notes & Transcripthttp://ecommercebadassery.com/204
Work With MeInterested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource LibraryEvery freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & SubscribeLike what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy2 min - 203. CEO Stories: 4 Lessons to Grow Your eCommerce Business
Do you enjoy hearing the stories of other eCommerce entrepreneurs? In today's episode, I'm sharing recent lessons, aha moments, and breakthroughs from eCommerce CEOs just like you.
Links MentionedThe Lounge eCommerce Marketing Membership
http://ecommercebadassery.com/membership
Episodes Mentioned91. Facebook Ads for eCommerce
https://ecommercebadassery.com/facebook-ads-ecommerce-after-ios14/
159. Facebook Ads for Product Launches
https://ecommercebadassery.com/facebook-ads-for-ecommerce-product-launches-promotions/
185. How to Convert First-Time Website Visitors with Rishi Rawat
https://ecommercebadassery.com/how-to-convert-first-time-website-visitors/
186. How to Continually Optimize Your Marketing for Business Growth with Megan Tellez
https://ecommercebadassery.com/how-to-optimize-marketing-strategy/
Strategy Calls
https://ecommercebadassery.com/ecommerce-help/#strategycalls
Show Notes & Transcripthttp://ecommercebadassery.com/203
Work With MeInterested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource LibraryEvery freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & SubscribeLike what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy13 min
About eCommerce Badassery
From the publisher's feed
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email…
marketing, and build a thriving, profitable eCommerce business.
Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.
After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.
WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:
- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!
If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.
WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?
Check out Jessica’s courses and programs at eCommerceBadassery.com, including:
- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.
After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.
WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:
- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!
If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.
WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?
Check out Jessica’s courses and programs at eCommerceBadassery.com, including:
- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
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