eCommerce Badassery

eCommerce Badassery

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eCommerce Badassery episodes

  • 222. Making the Most of Your Current Visibility Instead of Fighting the Algorithm

    Stop spending all your time trying to fight the social media algorithm...

     

    In the end, the energy and effort you put into trying to "hack" your way to more social media visibility is likely better spent somewhere else. 

     

    Where is that somewhere else? Well, that depends on your business... but let's explore your options so you can figure out what makes the most sense for you!

     

    Links & Resources Mentioned

    The Lounge eCommerce Marketing Membership

    http://ecommercebadassery.com/membership

     

    The Content Strategy Accelerator by Katie Wight*

    https://bit.ly/KW-CSA

     

    Episodes Mentioned

    How to Avoid the Spam Folder:

    https://ecommercebadassery.com/avoid-spam-folder-email-marketing/

    How to Sell Out Your Next Product Launch:

    https://ecommercebadassery.com/how-to-launch-ecommerce-product/

    The Best Way to Run a Giveaway on Instagram:

    https://ecommercebadassery.com/how-to-automate-instagram-dms/

    When to Hire Help in Your eCommerce Business:

    https://ecommercebadassery.com/how-to-decide-to-hire-ecommerce-business/

    How to Create an Omni-Channel Marketing Campaign:

    https://ecommercebadassery.com/how-to-create-omnichannel-marketing-campaign/

    How to Create a Social Media Strategy:

    https://ecommercebadassery.com/sustainable-social-media-strategy/

    Full Episode Show Notes

    http://ecommercebadassery.com/222

     

    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

     

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

     

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683



    This podcast uses the following third-party services for analysis: 

    Chartable - https://chartable.com/privacy

     

    27 min
  • 221. [BIZ BITE] How to Figure Out Who to Hire in Your eCommerce Business

    Raise your hand if you feel like you’re too in the weeds of your business or if maybe you’re the bottleneck.

    If that’s you, you probably realize it’s time to hire your first or next employee or contractor. But how do you figure out what position to hire for?

    Let's talk through some different ideas, things for you to consider, and ways to frame these decisions. 

     

    Read the Full Show Notes

    eCommerceBadassery.com/221



    Free Resource Library: http://ecommercebadassery.com/freestuff

    Instagram: https://instagram.com/ecommercebadassery

    FB Group: http://ecommercebadassery.com/facebook

    Website: http://ecommercebadassery.com

     

     

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

     

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683



    This podcast uses the following third-party services for analysis: 

    Chartable - https://chartable.com/privacy

    9 min
  • 220. How to Get in Front of 200k eCommerce Shoppers Who Love to Support Small Businesses

    As a small business eCommerce entrepreneur, one of the MOST difficult things to do is get more visibility for your brand and traffic to your website.

     

    We spend so much time, energy, and effort sending content into the abyss of social media, spending money on ads hoping people care about what we sell, and at the end of the day... while all these marketing strategies CAN work it's exhausting and defeating running on this hamster wheel.

     

    But what if you had the chance to get in front of 200,000 customers who make the majority of the buying decisions in their households and prefer to shop small? What if those same customers would see products from YOUR store when they were shopping the standard mega retailers on the Internet?

     

    And what if you could put your products there without paying a dime until you actually got a sale?

     

    Meet goodbuy: The product discovery tool that acts as a matchmaker between you, the small business, and your perfect customer.

     

    Links Mentioned

    goodbuy Website: http://trygoodbuy.com

    goodbuy Shopify app: https://apps.shopify.com/goodbuy

    goodbuy iOS app: https://apps.apple.com/us/app/goodbuy-shop-conscious/id1619836752

    goodbuy Chrome extension: https://chrome.google.com/webstore/search/goodbuy

    goodbuy Instagram: https://www.instagram.com/trygoodbuy/

     
    Full Episode Show Notes

    http://ecommercebadassery.com/220

     

    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

     

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

     

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683



    This podcast uses the following third-party services for analysis: 

    Chartable - https://chartable.com/privacy

     

    40 min
  • 219. [BIZ BITE] How to Balance Social Media Content for Online and Brick & Mortar

    If you have an online and brick-and-mortar store it can be difficult to determine how much focus you should put on one or the other in your social media marketing. 

     

    In today's episode, we'll talk through the strategy I'm recommending to clients with a few caveats for you to consider. 

     

    Read the Full Show Notes

    eCommerceBadassery.com/219



    Free Resource Library: http://ecommercebadassery.com/freestuff

     

    Instagram: https://instagram.com/ecommercebadassery

     

    FB Group: http://ecommercebadassery.com/facebook

     

    Website: http://ecommercebadassery.com

     

     

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

     

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683



    This podcast uses the following third-party services for analysis: 

    Chartable - https://chartable.com/privacy

    6 min
  • 218. How to Create a Personalized Customer Experience with Zero & First-Party Data

    In the last few years of digital marketing, we've seen a huge increase in consumer concerns about Internet privacy. But at the same time, these consumers also expect brands to deliver and more personalized shopping and marketing experience. 

    While first-party data has long been an important tool in a digital marketer's toolbox, zero-party data is even more important and more powerful. 

    In this week's episode of the eCommerce Badassery podcast, we're diving into how to collect and utilize zero & first-party data so eCommerce brand owners like you can deliver the personalized shopping experiences your customers crave leading to higher customer lifetime value, customer satisfaction, and repeat business. 

     

    What You'll Learn: 

    • What zero & first-party data are
  • The best tools to collect & utilize zero & first-party data
  • How to use zero & first-party data to create a personalized experience
  • Show Notes:

    http://eCommerceBadassery.com/218

    Important Links

    The State of Personalization

    https://explodingtopics.com/blog/personalization-stats

     

    The Power of Zero-Party Data & Quizzes

    http://ecommercebadassery.com/107

     

    How iOS14 Will Change Your FB Ads & What You Can Do About it

    http://ecommercebadassery.com/62

     

    Flodesk for eCommerce

    http://ecommercebadassery.com/81

     

    How to Use Klaviyo Dynamic Content Feature

    http://ecommercebadassery.com/149

     

    Speaking to Your Perfect Customer

    http://ecommercebadassery.com/42

     

    Klaviyo Email Marketing Platform*

    https://www.ecommercebadassery.com/klaviyo

     

    Drip Email Marketing Platform*

    https://ecommercebadassery.com/drip

     

    Omnisend Email Marketing Platform*

    https://ecommercebadassery.com/omnisend

     

    The Lounge Membership

    http://ecommercebadassery.com/membership

     
     

    Free Resource Library: http://ecommercebadassery.com/freestuff

     

    Instagram: https://instagram.com/ecommercebadassery

     

    FB Group: http://ecommercebadassery.com/facebook

     

    Website: http://ecommercebadassery.com

     

     

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

     

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683



    This podcast uses the following third-party services for analysis: 

    Chartable - https://chartable.com/privacy

    22 min
  • 217. [BIZ BITE] How to Create Great Copy to Sell Your Products

    If you're selling something on the Internet... you have to create great copy. The good news... you don't have to be a copywriter or a wordsmith to create great copy. 

    Tune in to hear the two most important principles you need to understand to write copy that converts and get a few examples for inspiration. 

     

    Join the Lounge

    https://bit.ly/3TqGNHy

     

    Show Notes & Transcript

    http://ecommercebadassery.com/217

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services:

    Email Marketing Help

    https://ecommercebadassery.com/email-marketing

     

    eCommerce Help

    https://ecommercebadassery.com/ecommerce-help

     

    Book a Strategy Call

    https://ecommercebadassery.com/ecommerce-help/#strategycalls

     

    FREE Resource Library

    Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!

    Sign Up for the Resource Library Here

    https://ecommercebadassery.com/freestuff

     

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

    Review the eCommerce Badassery Podcast

    https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

     

    This podcast uses the following third-party services for analysis: 

    Chartable - https://chartable.com/privacy

     

    8 min
  • 216. 3 Lies You’ve Been Told About Marketing Your eCommerce Business

    I get really frustrated when I hear people giving blanket advice on the Internet without explaining the nuances that help entrepreneurs figure out if that advice is good for them. Today I'm busting 3 pieces of bad advice I've heard on the Internet and how you can determine whether it's right for you, or not.

     

    Links Mentioned

    160. How to Deal with Conflicting Advice from Experts

    https://ecommercebadassery.com/conflicting-advice-from-experts/

     

    12. How to Get More Visibility for Your eCommerce Store

    https://ecommercebadassery.com/how-to-get-more-awareness-visibility-for-your-ecommerce-store/

     

    13. How to Get Customers Closer to Making a Purchase & Grow Your Email List

    https://ecommercebadassery.com/get-customers-closer-to-making-a-purchase-grow-your-email-list/

     

    14. How to Convince Customers to Buy from You Instead of Your Competition

    https://ecommercebadassery.com/how-to-convince-customers-to-buy-from-you-instead-of-your-competition/

     

    15. How to Get Repeat Purchases for Your eCommerce Store

    https://ecommercebadassery.com/how-to-get-repeat-purchases-for-your-ecommerce-store/

     

    19. eCommerce & Email Marketing Benchmarks to Gauge Your Success

    https://ecommercebadassery.com/ecommerce-benchmarks-to-gauge-your-success/

     

    44. How to Create an Email Marketing Calendar

    https://ecommercebadassery.com/ecommerce-email-marketing-calendar/

     

    104. How Many Emails to Send Per Week & How to Increase Email Sends

    https://ecommercebadassery.com/how-many-emails-to-send-per-week-ecommerce-business/

     

    31. Non-Salesy Email Ideas

    https://ecommercebadassery.com/non-salesy-email-ideas-product-based-businesses/

     

    32. Product-Focused Email Ideas

    https://ecommercebadassery.com/product-focused-email-ideas-for-your-ecommerce-business/

     

     

    The Lounge Membership

    http://ecommercebadassery.com/membership

     

    Read the Full Transcript
    http://eCommerceBadassery.com/216
     
    FREE Resource Library 
    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
     
    Want More Badassery?
    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
    http://ecommercebadassery.com/facebook
     
    Let’s connect on Instagram @ecommercebadassery
    https://instagram.com/ecommercebadassery
     
    Ready to Level Up Your Email Marketing & eCommerce Business?
    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
     
    Work With Me
    Interested in getting my brain focused on YOUR business? Learn more about my services…
     
    Email Marketing Help: https://ecommercebadassery.com/email-marketing
    eCommerce Help: https://ecommercebadassery.com/ecommerce-help
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy

     

    12 min
  • 215. [BIZ BITE] A Permission Slip for eCommerce.Business Owners

    A PSA for every eCommerce business owner...

    Join the Lounge

    https://bit.ly/3TqGNHy

     

    Show Notes & Transcript

    http://ecommercebadassery.com/215

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services:

    Email Marketing Help

    https://ecommercebadassery.com/email-marketing

     

    eCommerce Help

    https://ecommercebadassery.com/ecommerce-help

     

    Book a Strategy Call

    https://ecommercebadassery.com/ecommerce-help/#strategycalls

     

    FREE Resource Library

    Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!

    Sign Up for the Resource Library Here

    https://ecommercebadassery.com/freestuff

     

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

    Review the eCommerce Badassery Podcast

    https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

     

    This podcast uses the following third-party services for analysis: 

    Chartable - https://chartable.com/privacy

     

    6 min
  • 214. Replay: 15 Ways to Spring Clean Your eCommerce Business

    Every business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed!

     

    Here’s what you’ll learn: 
    • Ways to optimize your email marketing, your business operations, your customer experience, your website, and your overall marketing strategy
  • When to update your Shopify theme
  • Plus a bonus tip on optimizing your mind
  •  

    Episodes Mentioned

    Episode 39 - 5 Things You Can Do to Step into Your Role as CEO

    eCommerceBadassery.com/39

     

    Episode 44 - Creating an Email Marketing Calendar

    eCommerceBadassery.com/44

     

    Episode 38 - Sales Tax for eCommerce

    eCommerceBadassery.com/36

     

    Episode 37 - Mini-Episode: Privacy, GDPR, CCPA, Oh My!

    eCommerceBadassery.com/37

     

    Read the Full Transcript

    eCommerceBadassery.com/214



    FREE Resource Library 

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

     

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

    http://ecommercebadassery.com/facebook



    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

     

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

     

    https://ecommercebadassery.com/klaviyo



    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

     

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

     

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

     

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683



    This podcast uses the following third-party services for analysis: 

    Chartable - https://chartable.com/privacy

    17 min
  • 213. [BIZ BITE] What Should I Be Working on in Q2?

    Q2 is a great time to tackle big projects in your eCommerce business. You've fully recovered from Q4 and are back in the swing of things... but it's not quite summer yet so you're not as distracted with vacations, kids, and weekend BBQs.

    But what exactly should you be focusing on? Of course... it depends. But in today's episode, I share what you should consider when making those final decisions. 

    Episodes Mentioned

    93. All the Ways to Grow Your eCommerce Business

    http://ecommercebadassery.com/93

    127. How to Sell Out Your Next Product Launch

    http://ecommercebadassery.com/127

     

     

    Join the Lounge

    https://bit.ly/3TqGNHy

     

    Show Notes & Transcript

    http://ecommercebadassery.com/213

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services:

    Email Marketing Help

    https://ecommercebadassery.com/email-marketing

     

    eCommerce Help

    https://ecommercebadassery.com/ecommerce-help

     

    Book a Strategy Call

    https://ecommercebadassery.com/ecommerce-help/#strategycalls

     

    FREE Resource Library

    Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!

    Sign Up for the Resource Library Here

    https://ecommercebadassery.com/freestuff

     

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

    Review the eCommerce Badassery Podcast

    https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

     

    This podcast uses the following third-party services for analysis: 

    Chartable - https://chartable.com/privacy

     

    6 min

About eCommerce Badassery

From the publisher's feed

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email…

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