Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading.

Hit PLAY to hear:

• Freddie’s eCommerce journey
• About CosyPanda main product
• What Freddie thinks about doing wholesale, trade shows, and D2C activities
• CosyPanda’s marketing hits and misses
• Their continued focus on product quality and sustainability

Key timestamps to dive straight in:

[04:08] Building products around problems people were struggling with.

[06:29] The exhaustive nature of trade shows.

[08:25] Improving hot water bottles through quality materials.

[10:37] Sustainable materials are used for creative covers.

[14:20] Paid for big press feature, no result.

[18:39] Hot water bottle market not entirely sustainable.

[20:13] Plus, hear Freddie’s Top Tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

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Checkout the Upflip Podcast https://ecmp.info/upflip

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

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TikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you - you need to listen to this episode.

Host Chloe Thomas is discussing the ins and outs of the various TiKTok and TikTok Shop strategies you can deploy with a group of total TikTok Experts including:

• Barney Waugh, TikTok
• Ben Muir, Unsociable - ads expert
• Manisha Taparia, Shipbob - ops expert
• Thiago Nogueira, Insense - influencer expert

Hit PLAY to hear:

• How to work out what you should be doing on TikTok
• How to set up TikTok Shop to create happy customers
• Tips on creators, organic, and ads!
• And much, much more.

Key timestamps to dive straight in:

[02:02] Best way to drive sales on TikTok

[06:35] Can you do just one TikTok marketing tactic?

[10:00] Do you need to invest in your organic brand account?

[13:02] Ads!

[15:39] Who does TikTok Shop work best for?

[19:52] Do you list all your products on TikTok Shop?

[24:50] What incentives are there to use TikTok and advertising?

[27:25] Live stream success tips

[32:57] Fulfilment and Ops checklist

[38:04] Affiliates and Influencers advice

[44:19] Their 2024 strategy tips

Find our notes here: https://ecmp.info/476

Contact SHOPLINE >>> https://ecmp.info/shopline

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

James Barron is a fashion buyer.

With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion.

Hit PLAY to hear:

• James’ eCommerce journey
• The Importance of Understanding the Customer’s Persona in Buying
• Tips for Successful Buying In Brands and Products for Your eCommerce Store
• Advice on Developing Your Own Products
• Collaboration Between Merchandising and Buying
• A Final Word on Buying
• Plus, James’ top tips!

Key timestamps to dive straight in:

[03:36] Online buying offers more product options.

[07:51] Understand customer, adapt sales, follow for rewards.

[11:50] Build diverse brand portfolios, adapt to trends.

[15:01] ASOS offered variety and convenience online.

[18:31] North Face improved women's wear, increased market share.

[22:08] Collaboration between buyer and merchandiser is essential.

[24:24] Importance of exit margin over intake margin.

[26:09] James shares his Top Tips!

Access our notes here: https://ecmp.info/475

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---

Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Every January, we come up with an episode that serves as your comprehensive guide to achieving success.

This year, our guest experts are again sharing their top tips for eCommerce success in 2024. They are:

• Emily Long from Genie Goals,
• Rosie Bailey from Nibble,
• Kathleen Sullivan Garman from SullyGarman & Associates,
• Peter Beckman from Treyd,
• Anita Kulkarni from SHOPLINE,
• Dave Smallwood from Super Payments,
• And Janis Thomas from Look Fabulous Forever.
• Plus! You'll also hear the thoughts of our host Chloe Thomas. 

Tune into this expert mash-up episode as we find out how to ensure profitable growth, what personalization and efficiency mean this 2024, how planning is key, and why you should really be listening to your customers – and so much more.

Access our notes via https://ecmp.info/474

Want even more 2024 tips? Sign up for our Free webinar here: https://ecmp.info/explore

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

.

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---

Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024...

Hit PLAY to hear:

• What events you should attend
• How to maximise these events
• Must-attend eCommerce events in the UK
• Must-attend eCommerce events in the US
• Tips for attending virtual events
• Taking a sustainable approach to events and conferences

Key timestamps to dive straight in:

[06:21] Tips for choosing and maximising upcoming industry events.

[18:52] Must-attend UK events.

[23:45] Must-attend events in the USA.

[26:43] Making the most of virtual events.

[31:20] Taking an eco-approach to attending events.

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

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See Chloë’s full list, and the one’s she recommended on the podcast, here https://ecommercetech.io/blog/top-ecommerce-events-2024

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---

Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Haydn Parks is a CRM specialist.

He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur.

Hit PLAY to hear:

• Haydn’s eCommerce journey
• Why defining the goals is the first step
• The importance of data in identifying opportunities
• What’s involved in planning the activation strategy
• Step four that is executing the strategy
• How tracking metrics ties back to the first step
• Plus, Haydn’s top tips!

Key timestamps to dive straight in:

[04:58] CRM is understanding the customer at every level of the buying journey.

[08:29] Understanding customer behavior and how to influence it.

[12:21] Defining clear goals crucial for successful projects.

[15:13] Understanding customer data for better business decisions.

[17:40] Leverage existing infrastructure for business growth.

[19:59] Involving everyone in the business and getting processes in place.

[21:29] Look at the data and find out if your goals have been met.

[22:49] Listen to Haydn’s top tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

.

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---

Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic.

Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago.

Hit PLAY to hear:

• Arin’s journey into eCommerce
• How Naturepedic found success with affiliate and influencer marketing
• Their strategic use of SEO
• Naturepedic’s commitment to environmental consciousness
• Customer education and its contribution to brand growth
• Balancing internal and external resources

Key timestamps to dive straight in:

[04:08] Shifting from sales to marketing.

[05:34] Taking over Naturepedic’s affiliate program in 2020 and getting great returns.

[07:39] Get the basics of SEO right to build and grown your brand.

[09:56] Plans for bringing more traffic to the website.

[12:18] Naturepedic focuses on customer education.

[13:11] Getting repeat customers due to great customer service.

[16:22] Brand educating on healthy living, environmental impact.

[19:08] Benefits of outsourcing.

[20:49] Hear Arin’s top tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

.

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---

Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers.

Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year.

Hit PLAY to hear:

• Michele’s accidental eCommerce journey from Etsy to Shopify to wholesale
• Their motivation to venture into wholesale
• How they handle the ever-changing stationery market
• Why selling dated and seasonal products works for Once Upon a Tuesday
• How collaborations, affiliates, and partnerships fit into their eCommerce strategies
• The importance of getting both negative and positive customer reviews
• Why becoming a B Corp certified brand is a goal that goes beyond sustainability

Key timestamps to dive straight in:

[03:37] Successful calendar design led to a successful Etsy business.

[08:12] Challenging process, but created reusable acrylic wall decor.

[09:20] How they create products that stay on-brand.

[13:30] Selling seasonal products and dealing with inventory concerns.

[15:47] The importance of both negative and positive reviews.

[17:00] Doing things right in the business, and not just on the sustainability side.

[18:39] Listen to Michele’s top eCommerce tips.

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Bartosz Skwarczek is the founder and CEO at G2A, the world’s largest marketplace for digital entertainment enabling the trading of games and other digital items.

Founded in 2010, they now have over 25 million users who have purchased over 100 million items.

Listen to discover:

• Bartosz’s eCommerce journey
• What a product eCommerce business can learn from a digital eCommerce business
• How G2A became the world’s largest digital entertainment marketplace
• The importance of security and the strict verification process sellers go through
• Why communicating your business values is crucial for building trust and growing your brand
• The significance of community in G2A’s growth

Key timestamps to dive straight in:

[05:14] Starting a business by grabbing the opportunities given to you.

[09:31] Ensuring the quality of sellers on the G2A marketplace.

[11:17] Strict verification process for sellers, but fast sell-through rate.

[16:20] To build your business, clearly communicate what you stand for.

[18:33] Community is essential for growth and success.

[21:46] Working with influencers to scale G2A.

[23:31] Bartosz shares his top tips.

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---

Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Daniel Parekh-Hill is the Co-Founder & CEO of Flare, where they’re on a mission to create more profit and less waste for eCommerce businesses.

In this episode, we discuss:

• The motivation behind Flare
• Current strategies for overstock problems
• The case of preorders
• The benefits of Flare
• Alps & Meters case study

[00:59] Merchandising, overstocks, and surprising customer behavior.

[04:00] Building a better future by connecting businesses and customers.

[07:57] Customer data: better than what they say. Solution: customer preorders.

[10:12] Scaling SKUs drives sales, cash flow, cost.

[14:28] Alps and Meters: Managing seasonal stock effectively.

[16:57] Flexible ordering: capture demand, sell current stock.

[21:06] Teams use Notion and Slack software.

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---

Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy