eCommerce MasterPlan

By Chloë Thomas

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here fo... more

4.9

6161 ratings

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FAQs about eCommerce MasterPlan:

How many episodes does eCommerce MasterPlan have?

The podcast currently has 664 episodes available.

eCommerce MasterPlan episodes:

June 05, 2023Create More Profit with bestselling author Ciara Stockeland of Inventory Genius
Host of the ‘Inventory Genius’ podcast, and the author of the brand new, bestselling book ‘Inventory Genius: Use your inventory to create more profit and keep more cash’ – Ciara Stockeland is a true expert when it comes to profit strategy.
She was also one of our guests during our recent eCommerce Explored: The Overstock Problem event, so it’s great to have her back for another conversation.
In this episode we discuss:
How to manage inventory
Calculating your margin
Actionable tips for stock management
Using storytelling as a way to connect with customers
Simple ways to reduce waste

Find out more about Treyd at https://ecmp.info/treyd

Learn more about Bloomreach >>> ecmp.info/bloomreach

Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
32min
May 29, 2023Saxon Wright of Huskee & Shopify store Pablo & Rusty’s Coffee Roasters
Saxon Wright is Chairman and co-founder of two B Corps:
Pablo & Rusty’s Coffee Roasters – supplying mainly wholesale, but also DTC and subscription via their Shopify store.
AND
Huskee - creators, designers, sellers of beautiful and practical products made from waste.
We explore the upsides and downsides of running two stores.
In this episode we discuss:
Customer education around sustainability
Introducing an eco-friendly re-use scheme
To B Corp or not to B Corp
The differences between D2C, Wholesale and International marketing
Pinterest as a marketing platform
Low cost, recyclable packaging

Find out more about Treyd at https://ecmp.info/treyd

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
31min
May 22, 2023From Studio to Wholesale: running a Successful Sustainable Textile Brand with Helen Round
Helen Round, a passionate sustainable textile designer and print maker, joins the show to discuss her journey in building her business from a small studio to a team of 9, selling her products online, via her shop & via wholesale.
Helen shares her approach to sustainability and how it informs her designs, as well as her experiences in navigating the challenges of running a successful eCommerce store.
In this episode we discuss:
Starting an eCommerce business based on your passions
The pros and cons of trade shows
Tips for becoming a B-Corp
Solutions to overstocking
Creative ways to reduce carbon footprint

Learn more about Bloomreach >>> ecmp.info/bloomreach

Find out more about Treyd at https://ecmp.info/treyd

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
33min
May 15, 2023Scaling Tips from a $44m eCommerce Aggregator with Upexi's Allan Marshall
Our guest is Allan Marshall, the CEO at Upexi – a creator, acquirer, and scaler of DTC and Amazon brands.
Including Vitametica, Qubes vitamin gummies and Tytan Tiles.
Allan invested in and took control of Upexi in March 2019. They generated $44m in the year to June 2022 and are on track for over $100m in calendar year 2023.
In this episode we discuss:
Seizing opportunities outside of the D2C space
What is takes to scale
Inventory management
Avoiding overstocking
Managing large and diverse teams
Sustainable packaging

Learn more about Bloomreach >>> ecmp.info/bloomreach

Find out more about Treyd at https://ecmp.info/treyd

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
31min
May 08, 2023The eCommerce Mattress Revolution with Mark Tremlett, Founder of Naturalmat
Mark Tremlett is the founder and director of organic bed and mattress brand Naturalmat.
Founded in 1999, they now generate over £6 million a year via their Shopify store and other channels.
And they have recently gained their B Corp certification!
In this episode we discuss:
The alignment of sustainability and customer expectations
How demographics have changed within the past decade
Exploring print as a means of marketing
Utilising a multichannel approach to advertising
Reducing the carbon footprint of an eCommerce store

Learn more about Bloomreach >>> ecmp.info/bloomreach

Find out more about Treyd at https://ecmp.info/treyd

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
37min
May 01, 2023Latest SEO Tips for 2023 with Freddie Chatt, founder Village Cricket Co
Freddie Chatt is the founder of Village Cricket Co, a WooCommerce site launched in 2020 to sell affordable Cricket gear.
Their primary growth engine over the last 3 years has been SEO and content marketing and that’s got them on track to pass £100k in sales this year.
In this episode we discuss:
Communicating directly with your customers
Where to find effective keyboards to improve SEO
How to arrange shipping and product sourcing in a sustainable manner
Why operating within a niche market can kick start an eCommerce brand
How tailoring your website’s content to a specific demographic can help drive conversions

Learn more about Bloomreach >>> ecmp.info/bloomreach

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
29min
April 24, 2023Fashion and the Circular Economy with ex-Top Shop Zoe Rowswell
Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials.
Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.
In this episode we discuss:
The benefits of the circular economy
Transitioning to sustainable packaging
Improving product design whilst saving money and reducing waste
The economic and ecological downsides of outsourcing
The future of eCommerce

Learn more about Bloomreach >>> ecmp.info/bloomreach

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
37min
April 20, 2023Do We Need a More Radical Solution to the Overstock Problem? - eCommerce Explored
In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question:
Do we need a more radical solution to the overstock problem?
Our experts for this session are:
Camilla Olson from Savitude
Megan McCann from M1LE LONDON

Listen now as we discuss the strategic and behavioural changes that are necessary to really change the overstock situation. Prepare to be inspired!
This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.
If you sign up to the event right now you can get your hands on:
the video version of this episode
at least one more session
access to our “Overstocks Handbook”

Do you want to clear your excess stock fast?
Do you want to maximise your future margins?
Do you want to avoid filling all your marketing channels with discount messages?
Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock
...more
41min
April 17, 2023A $25 million Seasonless Fashion success story. Lyndie Benson from Bleusalt
Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth.
Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product.
In this episode we discuss:
Starting eCommerce from scratch
Marketing luxury items
Full time staff vs. contractors
The changing landscape of social media advertising
Augmenting what’s already working

Learn more about Bloomreach >>> ecmp.info/bloomreach

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
34min
April 13, 2023Is the Solution to Overstocks in our Returns Data? - eCommerce Explored
In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question:
Is the solution to overstocks in our Returns data?
Our experts for this session are:
Ronald Dod from Realift
Matt Williams from Returnalyze

Listen now to learn how much value you can get out of your returns data, and how that can help avoid future overstocks.
This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.
If you sign up to the event right now you can get your hands on:
the video version of this episode
at least one more session
access to our “Overstocks Handbook”

Do you want to clear your excess stock fast?
Do you want to maximise your future margins?
Do you want to avoid filling all your marketing channels with discount messages?
Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock
...more
33min

FAQs about eCommerce MasterPlan:

How many episodes does eCommerce MasterPlan have?

The podcast currently has 664 episodes available.

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