Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024...

Hit PLAY to hear:

• What events you should attend
• How to maximise these events
• Must-attend eCommerce events in the UK
• Must-attend eCommerce events in the US
• Tips for attending virtual events
• Taking a sustainable approach to events and conferences

Key timestamps to dive straight in:

[06:21] Tips for choosing and maximising upcoming industry events.

[18:52] Must-attend UK events.

[23:45] Must-attend events in the USA.

[26:43] Making the most of virtual events.

[31:20] Taking an eco-approach to attending events.

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

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See Chloë’s full list, and the one’s she recommended on the podcast, here https://ecommercetech.io/blog/top-ecommerce-events-2024

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

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Haydn Parks is a CRM specialist.

He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur.

Hit PLAY to hear:

• Haydn’s eCommerce journey
• Why defining the goals is the first step
• The importance of data in identifying opportunities
• What’s involved in planning the activation strategy
• Step four that is executing the strategy
• How tracking metrics ties back to the first step
• Plus, Haydn’s top tips!

Key timestamps to dive straight in:

[04:58] CRM is understanding the customer at every level of the buying journey.

[08:29] Understanding customer behavior and how to influence it.

[12:21] Defining clear goals crucial for successful projects.

[15:13] Understanding customer data for better business decisions.

[17:40] Leverage existing infrastructure for business growth.

[19:59] Involving everyone in the business and getting processes in place.

[21:29] Look at the data and find out if your goals have been met.

[22:49] Listen to Haydn’s top tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

.

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic.

Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago.

Hit PLAY to hear:

• Arin’s journey into eCommerce
• How Naturepedic found success with affiliate and influencer marketing
• Their strategic use of SEO
• Naturepedic’s commitment to environmental consciousness
• Customer education and its contribution to brand growth
• Balancing internal and external resources

Key timestamps to dive straight in:

[04:08] Shifting from sales to marketing.

[05:34] Taking over Naturepedic’s affiliate program in 2020 and getting great returns.

[07:39] Get the basics of SEO right to build and grown your brand.

[09:56] Plans for bringing more traffic to the website.

[12:18] Naturepedic focuses on customer education.

[13:11] Getting repeat customers due to great customer service.

[16:22] Brand educating on healthy living, environmental impact.

[19:08] Benefits of outsourcing.

[20:49] Hear Arin’s top tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

.

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---

Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers.

Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year.

Hit PLAY to hear:

• Michele’s accidental eCommerce journey from Etsy to Shopify to wholesale
• Their motivation to venture into wholesale
• How they handle the ever-changing stationery market
• Why selling dated and seasonal products works for Once Upon a Tuesday
• How collaborations, affiliates, and partnerships fit into their eCommerce strategies
• The importance of getting both negative and positive customer reviews
• Why becoming a B Corp certified brand is a goal that goes beyond sustainability

Key timestamps to dive straight in:

[03:37] Successful calendar design led to a successful Etsy business.

[08:12] Challenging process, but created reusable acrylic wall decor.

[09:20] How they create products that stay on-brand.

[13:30] Selling seasonal products and dealing with inventory concerns.

[15:47] The importance of both negative and positive reviews.

[17:00] Doing things right in the business, and not just on the sustainability side.

[18:39] Listen to Michele’s top eCommerce tips.

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Bartosz Skwarczek is the founder and CEO at G2A, the world’s largest marketplace for digital entertainment enabling the trading of games and other digital items.

Founded in 2010, they now have over 25 million users who have purchased over 100 million items.

Listen to discover:

• Bartosz’s eCommerce journey
• What a product eCommerce business can learn from a digital eCommerce business
• How G2A became the world’s largest digital entertainment marketplace
• The importance of security and the strict verification process sellers go through
• Why communicating your business values is crucial for building trust and growing your brand
• The significance of community in G2A’s growth

Key timestamps to dive straight in:

[05:14] Starting a business by grabbing the opportunities given to you.

[09:31] Ensuring the quality of sellers on the G2A marketplace.

[11:17] Strict verification process for sellers, but fast sell-through rate.

[16:20] To build your business, clearly communicate what you stand for.

[18:33] Community is essential for growth and success.

[21:46] Working with influencers to scale G2A.

[23:31] Bartosz shares his top tips.

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---

Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Daniel Parekh-Hill is the Co-Founder & CEO of Flare, where they’re on a mission to create more profit and less waste for eCommerce businesses.

In this episode, we discuss:

• The motivation behind Flare
• Current strategies for overstock problems
• The case of preorders
• The benefits of Flare
• Alps & Meters case study

[00:59] Merchandising, overstocks, and surprising customer behavior.

[04:00] Building a better future by connecting businesses and customers.

[07:57] Customer data: better than what they say. Solution: customer preorders.

[10:12] Scaling SKUs drives sales, cash flow, cost.

[14:28] Alps and Meters: Managing seasonal stock effectively.

[16:57] Flexible ordering: capture demand, sell current stock.

[21:06] Teams use Notion and Slack software.

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---

Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Danny Garg is the CEO & founder of Valka Yoga.

Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per year.

Listen to discover:

• Danny’s eCommerce journey to consistent 30% annual growth
• Valka Yoga’s international team structure
• How Valka Yoga keep costs and carbon down with their global fulfillment methods
• How Danny decided to expand the range from purely Cork to Copper!
• The huge marketing channel shift from Ads to Affiliates and Influencers that's driving growth
• How Danny's put Social Proof at the heart of their growth strategy
• Why listing on wholesale marketplace Faire has been a great step to B2B eCommerce sales growth

Key timestamps to dive straight in:

[04:28] India and New Zealand influenced sustainable mindset. Researched yoga mat materials, discovered cork.

[08:03] Mix of factors: Carbon footprint, shipping costs. Locally-made products reduce carbon footprint.

[12:57] Help studios customize products, gain customers' confidence.

[13:47] Prominent social proof boosts wholesale sales growth.

[17:22] Overseas shipping profitable, favorable payment terms.

[23:07] Seeking eco-friendly materials and local production.

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---

Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.

He's back on the show AGAIN to share his latest insights on the eCommerce market with host Chloe Thomas and all of you listening.

Always insightful, in this episode we discuss:

• The main decision to move from Magento to Shopify
• How do you enhance interaction with B2B customers on Shopify?
• Why they're redesigning their Shopify store already
• The four best marketing strategies used by Industry West
• What is the significance of customer research in decision-making?
• The surprising role of SMS marketing

Time stamps:

[08:19] Hoping for the best iteration of the site. 

[11:52] Encourage the team to understand customers and trade.

[13:55] Direct mail with unique promo codes drives results.

[18:31] Catalogs are costly, but direct mail is more manageable.

[20:50] The Book explores free will and decision-making process.

[23:21] Essential analytics and audience targeting.

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---

Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Alison Metcalfe is a Merchandiser.

She ‘does stock’ to create efficiencies in the supply chain and maximise profit for retailers. She’s worked at many high street brands including BHS, Woolworths, and M&Co, and most recently spent 13 years as Merchandise Co-ordinator for fashion at John Lewis.

In this episode we discuss:

• How to effectively promote and mark down stock that is not selling
• Why is June a time for deeper discounting?
• Merging sales data and stock information
• Why do you need to analyse sales in units rather than just cash turnover?
• Key signs or indicators of a stock problem

Time stamps:

[04:24] Ideal plan: offer customers what they want.

[08:37] Clear roles for buyer, merchandiser and marketer.

[11:07] Sales first, stock units indicate problems.

[15:25] Get rid of unnecessary stock through promotions.

[17:54] Retailers not effectively using paid systems.

[25:18] Merchandising: key to managing stock for profit.

[26:10] Exit strategy, key sales periods, and stock management.

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---

Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Maxim Gelmann is the founder and Chief Stroodle at Stroodles, DTC sellers of eco-tableware.

Founded in 2018 they now sell via a B2B trade site, a B2B sales team and a D2C site, both built on Shopify. With sales to over 250 businesses in the hospitality industry.

In this episode we discuss:

• How can a business effectively balance B2B and D2C operations?
• Portraying sustainability positively
• Successful brand partnerships in the eCommerce space
• The importance of giveaways and joint marketing efforts
• Handling logistics in-house versus outsourcing to a third-party fulfillment center

Time stamps:

[00:56] Importance of brand, outsourcing logistics, building partnerships.

[03:38] Changing negative stereotypes, promoting fun sustainability.

[09:02] Transition into growth after overcoming obstacles. 

[10:40] 2 warehouses for distributors and direct consumers.

[16:03] Benefit from partnerships to maximise resources and audience.

[19:09] Social media marketing.

[20:08] Partnerships and benefits.

[23:30] Giveaways open you to large audiences at minimal cost.

[27:07] The brand expanded into kids' activity packs and explored partnerships for selling on Instagram. 

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---

Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy