eCommerce MasterPlan

By Chloë Thomas

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here fo... more

4.9

6161 ratings

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FAQs about eCommerce MasterPlan:

How many episodes does eCommerce MasterPlan have?

The podcast currently has 663 episodes available.

eCommerce MasterPlan episodes:

July 24, 2023How Shopify Startup Seep reached £1 Million a Year in Sales with Laura Harnett
Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through their Shopify store and wholesale channels.
We explore why you should use podcasts and articles in marketing emails, offer free gifts to incentivise customers, the sustainability aspect of their business, and the power of brand collaboration.
We also touch on the debate around subscription models and provide valuable advice for participating in trade shows.
In this episode we discuss:
Reasons to avoid running a subscription business
Lessons learned from participating in a trade show targeting wholesalers and retailers
The power of free gifts and brand collaboration
Understanding the circular economy and the way products are made
Why brands should aim to achieve growth across all channels

Dive In:
[02:27] Why Laura chose to start her own business.
[04:52] What it’s like starting a UK-based eco-cleaning brand.
[10:26] Product information and having a social purpose.
[12:46] Offering complementary brands to increase customer acquisition.
[15:23] Trade show growth, engaging influencers and lead capture.
[20:05] How brand collaborations work well by connecting customers organically.

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
30min
July 22, 2023 Bump: 2 HUGE Tips for Landing a BIG Retail Partnership
In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes.
This time it's Alessandro Di Trapani from Grub Club episode 447.
In this clip, Alessandro shares his two key tips for any eCommerce brand who wants to win a big wholesale account.

LISTEN TO THE FULL EPISODE HERE
https://ecmp.info/447

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
2min
July 17, 2023Subscriptions and Customer Retention Strategies with Grub Club's Alessandro Di Trapani
Alessandro Di Trapani is the co-founder and CEO of Grub Club, an insect-based dog food brand. Alessandro reflects on his journey in building the startup and the importance of customer retention and community building.
He highlights the company's focus on brand messaging, effective communication, and finding the optimal mix between customer need and shipping frequency in a subscription business.
Alessandro also emphasises the use of cohort analysis in understanding customer behaviour and improving marketing and acquisition strategies.
In this episode we discuss:
Why you need to be investing in brand and messaging tone
How do you communicate effectively and resonate with people?
Analysing cohorts to evaluate marketing strategies
How real-world interactions, such as consumer shows, helped the business grow
… and the unique benefits of using insect protein in dog food!

Dive In
[04:32] How the pandemic sparked a boom in the pet industry
[09:21] The brand strives to be the obvious choice for customers by educating about the benefits of products and ingredients.
[14:21] Persistence and understanding are key for success.
[18:02] Tracking customer retention and lifetime value
[21:46] Maximise team performance through freedom, experimentation, and positive mindset.
[26:13] Optimise packaging, frequency, and customer needs.

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
33min
July 15, 2023 Bump: 3 Ways to Use Customer Loyalty to Grow Your Sales
In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes.
This time it's Laura Crawford from Mama Bamboo, episode 446.
In this clip, Laura shares her three marketing strategies for customer loyalty, including referrals and influencer marketing.
LISTEN TO THE FULL EPISODE HERE
https://ecmp.info/446
Enjoy!
Chloe

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
5min
July 10, 2023Loyalty Points, Referrals, and User-Generated Content with Laura Crawford from Mama Bamboo
Laura Crawford, co-founder of Mama Bamboo, shares valuable marketing insights behind the award-winning and eco-friendly nappies and wipes brand.
Laura discusses the power of face-to-face shows and email nurturing journeys to boost traffic, as well as tips on reducing carbon footprint.
She also talks about the importance of community, AI Chat GPT, and using TikTok for organic growth.
In this episode we discuss:
Tips to achieving B Corp certification
The benefits of using Shopify for its eCommerce store
How to balance in-house versus outsourced areas of a business
The role of face-to-face shows in your marketing strategy
Advice for reducing a business's carbon footprint
What the best email nurturing journeys for customers are
Using TikTok for organic growth in e-commerce

Time stamps:
[03:07] How Laura used Shopify for an easy website launch.
[07:54] Working with a small team of five and outsourced marketing expertise.
[10:16] Reaching out to wholesalers for the need of on-shelf presence.
[15:54] The mission to become the most recommended eco nappy brand.
[21:51] Achieving awards for products and sustainability.
[25:43] Why face-to-face shows matter.
[27:29] Working from home and how the company reduces their carbon footprint

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
36min
July 03, 2023AI and Organic TikTok tips for eCommerce Success with slo Denim's Kristian Hansen
In this episode we find out how a sustainable denim brand is fighting against fast fashion.
We are joined by Kristian Hansen, co-founder and CEO of slø, a brand that has gained success by being honest and building a community of like-minded people.
We cover some big topics in the eCommerce world!
The company is currently raising capital to build their own facility and achieve their goal of making people happy by providing jeans that fit, regardless of gender identity.
In this episode we discuss:
How sustainability can drive community
How to get organic conversions from TikTok
Why you need a ‘mission-first’ approach to product development
Practical tips for creating a community
Ways to implement authenticity in your marketing
How to get the most out of ChatGPT

Timestamps:
[00:29] The role of TikTok marketing in fashion.
[04:51] How slø is expanding to fashion.
[07:43] The 'Instagram model' and having a small, versatile content-based team.
[12:05] Market to a segmented, diverse community for successful growth.
[15:34] How the customer feedback loop powers community growth.
[18:28] Social media audience wants entertainment, not sales.
[24:36] Training ChatGPT to generate reliable information efficiently.
[29:51] eCommerce trends to watch

Find out more about Treyd at https://ecmp.info/treyd

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
36min
June 26, 2023Running 2-Day Online and In-Person Stock Clearance Events with Katy Christie-Miller
Katy Christie-Miller has been providing leading brands in fashion, homeware, sports, leisure and retail with branded, high-quality warehouse clearance events for 20 years.
Katy specialises in helping retailers turn remnant or returned stock into cash, while protecting their core brand values.
Two years ago she launched Finders Keepers Club to bring the same concept online.
The Finders Keepers Club operates via a Shopify store and already has over 10,000 members and is doing at least 2 sales events a month.
In this episode we discuss:
How to run your own short-term stock clearance events
Why you should include charities in your overstock distribution
Leveraging technology for in-person sales, such as the SumUp Card Reader
How to make sure everything sells at a 2 day event
A great system for building a team

Find out more about Treyd at https://ecmp.info/treyd

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
29min
June 19, 2023How Shopify are helping us all be more Eco-Friendly with Stacy Kauk, Head of Sustainability at Shopify
Having worked in sustainability for a decade, Stacy Kauk is currently the Head of Sustainability at Shopify.
She has been leading the change at Shopify since January 2020 where her role is to ensure the businesses using Shopify’s platform, the shoppers that purchase from a Shopify merchant, and climate entrepreneurs globally are working together in the fight against climate change.
In this episode we discuss:
How brands can provide carbon neutral options to customers
Carbon offset credits
Why we need to reduce carbon emissions
How Shopify invests in environmental improvement
How using carbon credits can help build customer relationships

Find out more about Treyd at https://ecmp.info/treyd

Learn more about Bloomreach >>> ecmp.info/bloomreach

Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
39min
June 12, 2023Growing a B2B eCommerce store to $25 million with EcoEnclose's Saloni Doshi
CEO and Chief Sustainability Geek at EcoEnclose, Saloni Doshi, joins the show to talk about sustainable packaging and so much more.
EcoEnclose are a B2B eCommerce store selling sustainable packaging solutions on the BigCommerce platform.
Founded in 2015 they now do over $25 million a year and in 2022 alone brands using their products saved 15,000 tonnes of emissions, 12,000 acres of forest, and 21 million gallons of water!
In this episode we discuss:
When to expand your business’ reach
How to choose the right packaging options
Plastic vs. cardboard packaging
Consolidating your to-do list
How to run a B2B eCommerce business

Find out more about Treyd at https://ecmp.info/treyd

Learn more about Bloomreach >>> ecmp.info/bloomreach

Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
34min
June 05, 2023Create More Profit with bestselling author Ciara Stockeland of Inventory Genius
Host of the ‘Inventory Genius’ podcast, and the author of the brand new, bestselling book ‘Inventory Genius: Use your inventory to create more profit and keep more cash’ – Ciara Stockeland is a true expert when it comes to profit strategy.
She was also one of our guests during our recent eCommerce Explored: The Overstock Problem event, so it’s great to have her back for another conversation.
In this episode we discuss:
How to manage inventory
Calculating your margin
Actionable tips for stock management
Using storytelling as a way to connect with customers
Simple ways to reduce waste

Find out more about Treyd at https://ecmp.info/treyd

Learn more about Bloomreach >>> ecmp.info/bloomreach

Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
32min

FAQs about eCommerce MasterPlan:

How many episodes does eCommerce MasterPlan have?

The podcast currently has 663 episodes available.

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