One mistake that so many entrepreneurs make is focusing more on what others will think of them than standing up for what they really believe in. This leads them to play it safe in the middle and causes them to blend in with everyone else.

In Part 1 of this two-part series, I'm talking about the importance of remembering who you are and the WHY behind your business. I'm also diving into how you can craft a message that genuinely aligns with who you are at a deep level, creates the contrast to move you OUT of the commodity zone, and finally gets you noticed. In the ever-growing online space, this is more important than ever!

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