A mistake that so many entrepreneurs make is not bridging the gap between their message and their offer. In a world full of online business owners, connecting your unique solution and your message to your content and offer can help you stand out in your market.

In part 2 of this series, I'm talking about why it's so important that everything in your messaging ecosystem is connected and how to do that. I'm also breaking down the benefit of talking about your WHY, some of the simple strategies that many entrepreneurs overlook, and why your follower number on social media isn't as important as people think it is!

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