Ashley Kinkead is the Founder and CEO of Private Label Mastery, a masterclass teaching new e-commerce entrepreneurs how to start and build their Amazon brand. In 2015, she left her “dead-end career” in corporate America to pursue freedom, income, schedule control, and family time. Ashley began her entrepreneurial journey selling used books on Amazon. Now she prides herself on working with more six and seven-figure Amazon sellers than any other woman in the e-commerce industry. Ashley is an Amazon expert, coach, and master trainer who’s inspired thousands of novice business owners worldwide. In September 2022, she published a best-selling e-commerce book, Million Dollar E-com Secrets: How I Went From an Unfulfilling Corporate Job to a High-Income, Extraordinary Life on My Laptop. She is also the host of Private Label Mastery, a podcast offering advice on topics such as creating a profitable listing strategy and launching successful Amazon products.

In this episode…

When trying to grow a business successfully, you need to consider the problem you want to solve and the goals you want to achieve. Having a clear vision and mission helps with making goal-aligned decisions. However, if you intend to grow your brand to seven figures or more, Ashley Kinkead, a private label master, offers three proven strategies. 

With brand building and generating sales in mind, focus on product differentiation. This strategy makes for product superiority and provides consumer alternatives. Ashley also recommends obtaining a brand registry to protect your brand content and intellectual property and manage your listings. It also provides the data needed for creating A+ content. Lastly, implement pay-per-click (PPC) to maximize clicks and target desired audiences. 

In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Ashley Kinkead, Founder and CEO of Private Label Mastery, to discuss her entrepreneurial journey and how she launched over 15,000 Amazon products. Ashley shares strategies for increasing revenue, proven methods for differentiating products, and the two focus areas to concentrate on when building a brand.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Hadley Designs
• Hadley Designs on Amazon
• Ashley Kinkead on LinkedIn
• Private Label Mastery
• Million Dollar E-com Secrets: How I Went From an Unfulfilling Corporate Job to a High-Income, Extraordinary Life on My Laptop by Ashley Kinkead
• Free Copy of Ashley Kinkead’s Book
• The Private Label Mastery Podcast

Special Mention(s):

• Kevin King
• Michael E. Gerber on LinkedIn
• The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
• Roland Frasier on LinkedIn
• Prosper Conference
• Matt Altman on LinkedIn
• Destaney Wishon on LinkedIn
• George Meressa on LinkedIn
• Patrick Lencioni on LinkedIn
• The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni
• The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni
• Jim Cockrum on LinkedIn

Related Episode(s):

• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber”
• “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”
• “The Ultimate Amazon Product Launch Strategy”
• “Skyrocket Your Organic Amazon Rankings | Proven PPC Strategies With Destaney Wishon”