In this episode of The goop Podcast, Gwyneth sits down with Emma Grede—the force behind some of fashion’s most influential and cultural shifting-brands.

Grede shares her journey from East London to running the boardrooms of billion-dollar companies like Skims and Good American—and how she built it all by rewriting the rules and trusting her instincts.

They talk about what it takes to scale with conviction, the illusion of balance, and why letting go of perfection can sometimes be the most powerful move. Grede also opens up about building brands alongside her husband, texting with Kim Kardashian, and how she’s learned to cultivate gratitude daily to stay grounded amid chaos.

It’s a conversation about ambition, resilience, and carving a life that’s entirely your own.

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