Business owners are shying away from their personal brands and it's costing them money. With the recent "faceless marketing" trend touting the benefits of stock footage reels, I thought it was time to dive into the personal brand pyramid.

 

Because here's the thing - we are all brands, intentionally or not. So if getting intentional about your brand will bring you more money and a deeper sense of community, why wouldn't you? But then comes the question of balance. Many entrepreneurs are afraid that if they start to share anything personal, it will detract from their authority.

 

So in this episode, I'm sharing a pretty exact formula that can bring balance to your page. At the end of the day, people buy from people. So if that dream client suddenly feels more connected to you because you love the same reality show, that's one step closer to a buying decision. The personal brand pyramid will help you balance reputation, relevancy, and relatability. Because leaning too heavily on one verses the other might be costing you money! 

 

In this episode, we're chatting about: 

• Why I'm not a fan of the "faceless marketing" trend 
• The marketing differences between being an influencer, content creator, and entrepreneur 
• How much time and energy to dedicate to building your reputation as an entrepreneur 
• What role relevancy plays in your social presense 
• Why being too relatable might be costing you sales 

 

Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue  

 

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

 

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

 

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