How do you make brand decisions before you get any feedback from your audience? We can't for everyone else to tell us who we are. And yet, I see a lot of business owners doing this. They'll try to be for everyone because they want to cast a wide net. They feel like committing to a certain vibe will isolate potential clients. 

The result? Super vanilla branding with no perspective at all. But how do you know what to commit yourself to? One day, you might feel called to the light, airy, beachy vibe and the next, you feel more bold, powerful, and luxury. If that sounds like you, you need to listen to this episode because indecision is death to a good brand. 

 

Your brand is your ability to stand out. We don't want you to be basic, we want you to be a one of one entrepreneur. For Highflier Powerhouse, that meant tuning into the Villian archetype. Growing up, I was always more drawn towards Kate Sanders than Lizzie McGuire. And you can feel that in the brand. We're not afraid to be a little sassy, bold and confident. 

 

You want people to make automatic associations with you. They see a certain meme and they immediately tie it back to your brand. They see your posts on Instagram and they can IMMEDIATELY tell it's your post without looking at the username. How do you do that, even without a big audience? You personify the brand. And you'll have to tune into the episode to learn more about how to do that! 

 

In this episode, we're chatting about: 

• Why I don't like the term "cult-like branding" 
• How I built a brand with a small audience 
• How your personal brand can allow you to intentional craft an identity that YOU want to embody 
• Why it makes no sense for a brand like Marc Jacobs to try and appeal to a Gen Z, hyper-trendy audience 

Connect with me: 

• Join the email list 
• Follow on Instagram

Work with us: 

Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue   

 

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

 

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer