If you’ve been a fan of Becoming The Brand for a while, don’t fret. Your favorite podcast still exists, it’s just undergone a rebrand! So today, the podcast is actually a perfect example to take you behind the scenes into the rebranding process. We’ll start with why I felt like now was the time for a rebrand, what elements we intentionally changed, and close out with what the plan is moving forward.  

 

Believe it or not, I actually didn’t plan on changing the direction of the podcast until the final days of the rebrand. If you’re on the email list, you’ve been getting updates and sneak peaks along the way but today, we’re really getting into the intentionality behind every choice. From choosing to go with a rebrand instead of a refresh to the details of our most recent photoshoot, we’re covering it all! 

 

This episode is going to be especially valuable to you if you're in stages of deciding whether you want to rebrand or not. It can be a tricky decision. You'll find yourself wondering - should I just do a brand refresh? Do I just need new photos? What's working and what's not? So I'm excited to take you behind the scenes into our thought process to help you make that decision for your business. On top of the rebrand, we've got some new and improved resources for you. So if you're more of a reader than a listener, go check out the episode in blog form over on our website. 

 

In this episode, we're chatting about: 

• How to answer the question "how often do I need to rebrand?" 
• Why design trends can affect the way cold leads react to your brand 
• What we loved about our first rebrand
• The reason behind this rebrand
• Behind the scenes on the entire process of rebranding

 

Connect with me: 

• Read the full blog post HERE 
• Instagram 
• Facebook

 

Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue   

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer