We like highlighting the stories behind the brands we love. That’s why we reached out to Daina Trout, the coolest Co-Founder in the land + the CEO of Health-Ade. She has an incredibly interesting, grass roots story – and she’s raw + honest about the struggle that all entrepreneurs experience along that journey.

Daina started Health-Ade Kombucha in 2012, alongside her husband and best friend. She was working in corporate America when she decided to pursue her passion for “real” food and develop the best-tasting, highest quality kombucha on the market. Under her fearless leadership, Health-Ade has grown from a small production, artisanal item made in a tiny apartment and sold at local farmers markets into the fastest growing brand in the category, now available in more than 12,000 stores and restaurants nationwide.

We talk about...

Create & Cultivate

Daina’s story

Why kombucha?

The struggle of starting a business

Keeping up with demand

Forcing yourself into the unknown

Tapping in to intuition

The ups + downs of starting a business with your husband + best friend

Why people invest in you

Women need to acquire more capital

Taking a 60% pay cut (and why it was a bad idea)

The kombucha scandal

What it means to make fermented food

Hitting goals

New flavors on the horizon

Find more to love at http://www.almost30podcast.com/shownotes/ (almost30podcast.com)!

Resources:

Learn more about Health-Ade | health-ade.com

Connect with Daina on Instagram | https://www.instagram.com/dainatrout/?hl=en (@dainatrout)

Your Super | Use code ALMOST30 for 20% OFF at yoursuper.com

Simple Contacts | Use code ALMOST30 to save $30 at http://simplecontacts.com/almost30 (simplecontacts.com/almost30)

The Almost 30 Podcast is edited by Podcast Masters