We like highlighting the stories behind the brands we love. That’s why we reached out to Daina Trout, the coolest Co-Founder in the land + the CEO of Health-Ade. She has an incredibly interesting, grass roots story – and she’s raw + honest about the struggle that all entrepreneurs experience along that journey.

 

Daina started Health-Ade Kombucha in 2012, alongside her husband and best friend. She was working in corporate America when she decided to pursue her passion for “real” food and develop the best-tasting, highest quality kombucha on the market. Under her fearless leadership, Health-Ade has grown from a small production, artisanal item made in a tiny apartment and sold at local farmers markets into the fastest growing brand in the category, now available in more than 12,000 stores and restaurants nationwide.

 

We talk about...

 

• Create & Cultivate
• Daina’s story
• Why kombucha?
• The struggle of starting a business
• Keeping up with demand
• Forcing yourself into the unknown
• Tapping in to intuition
• The ups + downs of starting a business with your husband + best friend
• Why people invest in you
• Women need to acquire more capital
• Taking a 60% pay cut (and why it was a bad idea)
• The kombucha scandal
• What it means to make fermented food
• Hitting goals
• New flavors on the horizon

 

Find more to love at almost30podcast.com!

 

Resources:

• Learn more about Health-Ade | health-ade.com

Connect with Daina on Instagram | @dainatrout

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The Almost 30 Podcast is edited by Podcast Masters

This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

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