How can you make SEO work for your private practice in 2025? SEO is constantly evolving, and if you’re a therapist looking to attract more clients online, you need to stay ahead of the curve. In this episode, I sit down with SEO expert Kristie Plantinga to discuss what’s changing in search engine optimization and how you can leverage it to grow your private practice. From the importance of Google Business to the rising role of backlinks, Kristie shares actionable strategies to help you rank higher and stand out.

We also dive into why SEO is more competitive than ever, how Google’s AI overviews are shaking up search results, and the real impact of online reviews. Whether you’re new to SEO or looking for intermediate-level strategies, this episode is packed with insights that can help you take your practice to the next level.

 

Topics Covered in this Episode:

• 02:31 – Why Google Business is now driving 60% of high-quality traffic for therapists

• 06:51 – How Google’s AI overviews are changing the way therapists show up in search results

• 09:25 – The biggest mistakes therapists make with SEO (and how to fix them)

• 12:05 – The new reality of link building and why it’s more crucial than ever

• 17:34 – How to strategically use local sponsorships to boost your SEO

• 21:25 – What therapists need to know about Google Ads right now

• 23:40 – Creative (and ethical) ways to get backlinks for your practice

• 27:30 – The one mindset shift that can help you fully commit to an SEO strategy

Tune in now to learn how to make SEO work for you and build a thriving private practice!

To learn more about Alma and getting the right clients into your practice, visit helloalma.com/danielle

 

Resources Mentioned:

Join the Practice Accelerator: theentrepreneurialtherapist.com/practice-accelerator

Find out more about Alma here: helloalma.com/danielle

Download Kristie’s Free SEO Starter Pack for Therapists: therapieseo.com/subscribe