What really goes into building a business that lasts without burning out or selling your soul to social media? In today’s episode, I’m joined by Sam Vander Wielen, legal educator, entrepreneur, and author of When I Start My Business, I’ll Be Happy. We dig into the messy middle of entrepreneurship and what it actually looks like to create a signature offer that sells, build an email list from scratch, and stay legally protected while scaling with integrity.

Sam shares how she built a wildly successful business from two simple products, the strategic ways she grows her email list, and the mindset shifts that have kept her grounded through it all. If you’re tired of chasing the algorithm and ready to create something that works long-term, this is the episode for you. 

Topics Covered in this Episode:

• 3:54 – Why email is your “homework” and social media is just “play”

• 14:27 – The easy fix to get people to want your newsletter

• 17:37 – The “infinity loop” of attracting, nurturing, and converting

• 20:28 – A clever, free playlist strategy Sam uses to grow her list

• 23:57 – The surprising post that went viral

• 26:18 – The one foundational piece that protects your energy and builds revenue

 

If you loved this episode, be sure to grab Sam’s book When I Start My Business, I’ll Be Happy. Don’t forget to subscribe to the Entrepreneurial Therapist podcast so you never miss an episode, and leave a review if today’s chat gave you clarity or confidence to take your next step.

 

Resources Mentioned:

AI Free Marketing Guide to Get More Private Pay Clients: https://www.theentrepreneurialtherapist.com/guide

Grab a copy of Sam’s Book: https://www.samvanderwielen.com/book/

Check out Sam’s Podcast: https://www.samvanderwielen.com/podcast/ 

Connect with Same: https://www.samvanderwielen.com/ 

Follow Sam on Instagram: https://www.instagram.com/samvanderwielen/