Are you holding back from scaling your practice because you think it’s just not possible for you? In this episode, I’m diving headfirst into the three most common (and limiting) myths I hear from therapists who are ready to grow beyond the 1:1 model, but aren’t sure what’s holding them back. From fear of managing people to believing courses don’t sell anymore, I’m breaking down exactly why these outdated beliefs are blocking your potential.

If you’ve ever said, “I don’t want to manage people,” or “courses don’t work anymore,” or “it’s just not possible for me,” then this is the episode you need. You’ll walk away with a fresh mindset and a clear understanding of how scaling can fit into your unique lifestyle and values as a therapist. This isn’t just about growing your income—it’s about designing a business (and life) that feels aligned, exciting, and deeply fulfilling. Let’s bust these myths wide open and start building the future you’re dreaming about.

Topics Covered In This Episode:

• 7:56 - The hidden truth behind “group practice owners don’t make money”

• 10:22 - A surprising way to profit from your very first hire

• 13:08 - Are courses really dead—or are you just missing one critical piece?

• 15:46 - Why your marketing might not be the problem (hint: it's the product)

• 17:02 - How tough economies create stronger, more strategic entrepreneurs

• 19:23 - The real belief holding you back (and how to get out of your own way)

• 22:12 - What happens when you surround yourself with the right people

If you are looking to scale your practice beyond 1-1 this year, the Scale Up Mastermind is open and accepting applications for our September cohort. I encourage you to take a look at it and if this episode speaks to you, don’t forget to hit subscribe and leave a review.

 

Resources Mentioned:

Scale your practice beyond 1-1 this year with the Scale Up Mastermind