What if September could completely change the trajectory of your practice? In this episode, I dive into why back-to-school season is the single most pivotal time of year for therapists and how you can leverage it to not only end 2025 strong but set yourself up for a thriving 2026. I walk you through the mindset shifts, community strategies, and online marketing moves that will help you bring in more private pay clients and avoid the burnout that so many therapists experience in Q4.

I’ll also share my personal reflections on how I’m intentionally showing up this fall (both in my business and in my personal life) and invite you to do the same. Tune in if you’re looking for some inspiration to help you see September as your fresh start, your “second January,” and the perfect time to reset your vision and recommit to your goals.

Topics Covered in this Episode:

• 3:15 - The one thing that separates therapists who thrive in September from those who miss out

• 6:40 - Why mindset is the first step before marketing (and what happens if you skip it)

• 10:50 - The simple practices I’m using to show up grounded and intentional this fall

• 13:35 - How to position yourself for referrals from colleges, schools, and pediatricians

• 17:45 - A strategy that creates client referrals for years from just one presentation

• 19:55 - Why community marketing beats out flashy online tactics this season

• 21:30 - The overlooked online strategy that can transform your local SEO

• 23:55 - What you need to shed this fall in order to grow your practice

 

If this episode resonated with you, don’t miss my free live training on September 30th at 11:30am EST - the last one I’ll be doing in 2025! I’ll be walking you through the top marketing strategies therapists are using right now to get more private pay clients before the year ends. Grab your spot and let’s finish the year strong together!

 

All show notes are available at https://www.theentrepreneurialtherapist.com/

 

Resources Mentioned:

Register here for my LAST free training for 2025: How to Get More Private Clients in 2025: https://www.theentrepreneurialtherapist.com/webinar