Have you ever wondered what it actually takes to scale your solo private practice into a thriving seven-figure group practice? In this episode, I sit down with Nicole McCance, who shares her personal story of hitting income ceilings, navigating burnout, and realizing she needed to build something bigger than herself. We dive into the exact five-step scaling method that helped her grow quickly while balancing life as a mom of twins and eventually selling her practice.

Together, we cover everything from systemizing before you hire, to building the right team, to marketing strategies that actually work while you sleep. Nicole shares the surprising missteps many therapists make when expanding, why your first hire should be a “mini-me,” and the essential client conversion and retention strategies that separate struggling practices from sustainable ones. If you’re ready to move beyond burnout and start building a practice that runs without you, this conversation is packed with insights you won’t want to miss.

Topics Covered in this Episode:

• 4:49 - The surprising first step before hiring anyone

• 7:53 - Why your first hire should be a “mini-me” and how to avoid Nicole’s biggest early mistake

• 10:11 - The marketing strategy that works while you sleep

• 13:14 - A counterintuitive secret about consult calls that increases conversions

• 14:44 - The timing discovery that changes how clients actually book sessions

• 15:47 - How pre-booking boosts retention and reduces no-shows

• 17:01 - The overlooked follow-up strategy that can instantly increase revenue

• 18:59 - The necessary timeline to see results from ads

 

If you’re ready to take the next step in scaling your practice, don’t just stop at inspiration—put these strategies into action. For podcast listeners, you can get up to 70% off your first 4 months of SimplePractice, plus a 7-day free trial, when you sign up at simplepractice.com/danielle. It’s the perfect time to streamline your systems and set yourself up for growth.

 

Resources Mentioned:

Take 70% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

 

Find out more about Alma here: helloalma.com/danielle

 

The McCance Method: https://mccancemethod.com/

Connect with Nicole on IG: https://www.instagram.com/nicole.mccancemethod/ 

Listen to Nicole’s Podcast: https://mccancemethod.com/podcast/ 

Join Nicole’s Facebook Group: https://www.facebook.com/groups/947689352498639

Sign up for Nicole’s FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/