The Retreat Leaders Podcast

EP. 207 Sales Mastery for Retreat Leaders with Nikki Rausch


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Join us in this enlightening episode where Nikki Rausch, a veteran sales professional, unravels the intrinsic link between sales and retreat leadership. Nikki delves into the art of selling as a crucial skill for retreat leaders, breaking down common sales pitfalls and emphasizing the strategic engagement of potential buyers.

Embracing the Sales Role Nikki points out that many retreat leaders may not recognize themselves as salespeople, yet mastering sales techniques is essential for the success of their events. She stresses the importance of seeing every retreat leader as inherently involved in sales, encouraging a proactive approach to acquiring sales skills.

Navigating Sales Strategies and Pitfalls Throughout the discussion, Nikki identifies key mistakes retreat leaders make, such as skipping essential sales steps and failing to notice buying signals. She advocates for cultivating curiosity to build interest and securing explicit permission from prospects, ensuring meaningful and respectful interactions.

Audience Targeting and Client Selection Nikki uses the analogy of retreats being like a pristine liquid that should not be muddied by "dirt," representing misaligned attendees. She underscores targeting the right audience to maintain the integrity and effectiveness of the retreat. The concept of "bless and release" is introduced for clients who do not fit, advising retreat leaders to maintain the quality and specific focus of their retreats without compromise.

Empowering Retreat Leaders with Resources To help retreat leaders enhance their sales acumen, Nikki offers a free ebook, "Closing the Sale," available through her website. This resource is designed to bolster confidence in consultation calls and refine the sales approach, tailored specifically for retreat leaders aiming to perfect their craft.

By the end of this session, retreat leaders are encouraged to acknowledge their role as salespeople, clearly define their target audience, and utilize Nikki's expert strategies to elevate their retreat offerings. Don't miss out on transforming your retreat leadership with seasoned sales strategies from Nikki Rausch!

About Nikki:

Nikki Rausch integrates her 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, sharing with her clients the same approaches that led to her shattering sales records in her industry and receiving multiple "top producer" awards along the way.

A business degree from the University of Washington and her master certification in Neuro-Linguistic Programming mesh perfectly to create a powerful foundation upon which Nikki built tremendous sales skills and now provides enormous benefits for her clients.

Nikki has received numerous sales awards, shattered sales records across industries, and was featured in Female Entrepreneur Magazine. A sought-after speaker, she regularly shares the results of success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients. Many of whom have also reaped the benefits of her immersive VIP consultations.

Nikki's three popular books are available on Amazon. And her podcast, Sales Maven, can be found on your favorite podcast platform.

Connect with Nikki:

https://yoursalesmaven.com/

Instagram: @your_sales_maven

Free Offering from Nikki: https://yoursalesmaven.com/retreat

Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.com/wait-or-interest-list-rlp/

The Retreat Leaders Podcast Resources and Links:

Our Retreat Leader Memberships are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our memberships you get access to our HIGH demand Retreat Leader Academy (that only opens up twice a year...unless you are a member- you can grab it anytime!).

Other ways to grow:

  • Learn to Host Retreats
  • Join our private Facebook Group
  • Top 5 Marketing Tools Free Guide
  • Get your legal docs for retreats
  • Join Shannon in London
  • Join our LinkedIn Group
  • Apply to be a guest on our show

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The Retreat Leaders PodcastBy Shannon Jamail

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