In this inspiring episode of the Retreat Leaders Podcast, host Shannon Jamail sits down with journalist-turned-content-marketer and storytelling coach, Renee Frojo, to explore how powerful storytelling can transform your retreat business from "meh" to sold out.

Renee shares her journey from the newsroom to coaching B2B and B2C entrepreneurs on connecting with their audience in the most human way possible—through story. After selling out her very first international retreat in Costa Rica using just stories and intention (not a massive follower count), she's now hosting her second retreat in Mexico City, and trust us—you'll want in on what she's teaching.

🔥 Episode Highlights:

• The secret to selling out retreats without a giant following
• Why storytelling is your most underrated sales and marketing tool
• How to align your brand story with your personal values—and why it matters
• The role of authenticity and connection in community-building
• Tips for using your "why" to build stronger marketing narratives

Whether you're planning your first retreat or scaling your transformational business, this episode is a masterclass in meaningful, human-first marketing that actually works.

📍Learn more about Renee's upcoming Mexico retreat focused on sustainable business, soulful growth, and the future of work. Connect with her at https://reneefrojo.com

Connect with Renee

https://www.reneelynnfrojo.com/

The Retreat Leaders Podcast Resources and Links:

• Learn to Host Retreats
• Join our private Facebook Group
• Top 5 Marketing Tools Free Guide
• Get your legal docs for retreats
• Join Shannon in London
• Join our LinkedIn Group
• Apply to be a guest on our show

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!

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