Ready to travel down under for some plant-powered rock? Today, we introduce you to Keith Jeffrey and his band, Atlas Genius!

Not only do they create incredible music, but they also embrace a plant-based lifestyle while touring the world. In this episode, we dive into:

• Why three Aussie brothers ditched meat for veganism
• Their favorite plant-based eats on the road
• How their lifestyle influences their music & ethics

The world needs more broc and  rock stars like Keith Jeffrey who aren't afraid to amplify their ethics and their music. It’s a conversation about passion, purpose, and making choices that align with who you are.

(Plus, stick around till the end—we’re playing one of my favorite Atlas Genius tracks!)

Episode Webpage

Watch the Episode on YouTube

Upcoming Events:

https://plantstrong.com/pages/plantstock?_gl=1%2Ac7gpf3%2A_gcl_au%2AMTExMzI3NzU1OC4xNzQ4OTY1MDE2

Join us for our 2025 Plantstrong Retreat in Black Mountain, NC - Nov 9-14, 2025: https://plantstrong.com/pages/black-mountain-retreat

Let Us Help Your PLANTSTRONG Journey

Use Code: KALE20 for $20 off Annual Subscription at https://home.mealplanner.plantstrong.com/

COMPLEMENT: Use code PLANTSTRONG for 30% off at https://lovecomplement.com/pages/plantstrong-special-offer

Leave Us a Voicemail Question

Leave us a voicemail: https://www.speakpipe.com/plantstrong

Follow PLANTSTRONG and Rip Esselstyn

https://plantstrongfoods.com/

https://www.facebook.com/GoPlantstrong

https://www.instagram.com/goplantstrong/

https://www.instagram.com/ripesselstyn/

Follow the PLANTSTRONG Podcast and Give the Show a 5-star Rating

Apple Podcasts

Spotify