Let’s face it—choosing a plant-strong lifestyle can sometimes feel like swimming upstream. Whether it’s side-eyes at the dinner table, skeptical coworkers, or relentless comments from “nutrition experts” on TikTok, the pressure is real.

In this episode, Rip and his producer, Carrie Barrett, share that it's not just doable—it’s empowering.

Drawing on decades of personal experience and thousands of conversations in the PLANTSTRONG community, they offer real-world strategies, mindset shifts, and a big dose of confidence to help you stay strong, no matter what’s coming at you.

They share:

• Why social pressure is one of the biggest obstacles to a plant-based lifestyle
• How to handle criticism from friends, family, and strangers
• The power of treating your lifestyle shift as a personal experiment
• Why ridicule often says more about them than you
• Tips for finding (and building) plant-based support communities
• The importance of having a strong “why”
• How to set boundaries and stand up for yourself with confidence
• Learning to give yourself grace on the journey

Conviction and confidence are your greatest allies. Stand tall, stay true, and remember—every time you say “yes” to plants, you’re saying yes to your health, your values, and the world.

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