In this episode, Rip sits down with Chef Tara Punzone, founder of Pura Vita—the first 100% plant-based Italian restaurant in the U.S.—and writer Gene Stone, co-author of Vegana Italiana. Together, they dive into the passion and purpose behind their brand-new cookbook, which transforms beloved Italian classics into bold, satisfying vegan dishes.

Tara shares her journey from growing up in a big Italian family in New York, where food and tradition were always at the center, to making the choice to go vegan at just twelve years old. Listeners will hear how she managed to honor her heritage without giving up the flavors she loved—proving that mozzarella, ricotta, ravioli, and meatballs can all be made deliciously plant-based.

The conversation also explores the collaboration with Gene Stone, the celebrated author behind many bestselling plant-based books, and how they brought together Tara’s culinary artistry with Gene’s storytelling to create a book that’s equal parts recipe collection, cultural history, and love letter to Italian food.

With tips for stocking your pantry, techniques for mastering vegan versions of Italian staples, and stories that connect food to family and community, this episode celebrates the joy of eating in a way that’s both compassionate and authentic.

Watch the Episode on YouTube: https://youtu.be/mf5zAU2BbDM

Episode Webpage:  https://www.plantstrongpodcast.com/blog/tara-punzone

Learn More About our 2026 Live PLANTSTRONG Events: https://plantstrong.com/pages/events

Let Us Help Your PLANTSTRONG Journey

Take the Free 7-Day Challenge: https://liveplantstrong.com/free-7-day-challenge/

Learn More About Our Corporate Wellness Program: https://liveplantstrong.com/corporate-wellness/

COMPLEMENT: Use code PLANTSTRONG for 30% off at https://lovecomplement.com/pages/plantstrong-special-offer

Follow PLANTSTRONG and Rip Esselstyn

https://plantstrongfoods.com/

https://www.facebook.com/GoPlantstrong

https://www.instagram.com/goplantstrong/

https://www.instagram.com/ripesselstyn/

Follow the PLANTSTRONG Podcast and Give the Show a 5-star Rating

Apple Podcasts

Spotify