In today’s episode, we’re chatting with Diana Panich, the tech guru turned non-alcoholic beverage trailblazer behind the newest brand, Palace Beverages. Since embracing sobriety in 2020, Diana's mission has been to create a beverage that's both fun and health-conscious. Palace Beverages is her brainchild, blending adaptogens with citrus flavors to offer a refreshing alternative to traditional drinks. 

As we chat, Diana shares her personal journey, the inspiration behind her brand, and the meticulous process of crafting its unique taste. She's passionate about affordability and accessibility, aiming to make her products available to a wide audience. We also discuss the challenges and victories of launching a new business, from designing logos to distribution strategies and everything in between. I'm inspired by Diana’s entrepreneurial spirit and vision for Palace Beverages, and I can’t wait for you to discover it for yourself! 

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