It's Not About the Alcohol

EP322 Minisode: What Big Setbacks With Drinking Really Mean About Your Ability To Change


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In this episode, Colleen reframes one of the biggest misunderstandings about drinking: it's not one behavior — it's a collection of hundreds of habits shaped by context, environment, relationships, and emotional states.

Many women believe their drinking defines who they are because they identify with their worst moments. But emotional sobriety requires a more nuanced understanding. The way you drink when you're alone may be completely different from how you drink socially, with family, or during high-stimulation environments — and each context activates different neural pathways, roles, and protective patterns.

Colleen shares a personal example from a recent holiday gathering where old habits resurfaced despite years of progress. Instead of interpreting it as failure, she approached it as data — an opportunity to reconnect with a younger protective part of herself and practice intentional, mindful drinking strategies.

🔑 Key Takeaways

  • Why drinking is not one habit, but hundreds of context-driven behaviors

  • How identifying with your worst drinking moments keeps you stuck

  • Why old neural pathways don't disappear — they reactivate in familiar environments

  • The difference between mindful drinking and autopilot drinking

  • How roles and code-switching influence alcohol use around specific people

  • Why positive goals ("drink mindfully") work better than avoidance goals ("don't overdo it")

Click here to Book A Discovery Call. Enroll before February 28, 2026 and receive $2,000 off! Calls book up fast. Don't miss your chance!

Find me on:

YouTube: @HangoverWhisperer

TikTok: @hangoverwhisperer

Instagram: @thehangoverwhisperer

X (Twitter) : @NotAboutTheAlc

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It's Not About the AlcoholBy Colleen Freeland

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