For two years, "reduce your drinking by 80%" was my signature phrase. It's on my website, my ads, my podcast — everywhere. In this episode, I tell you why I retired it, what I replaced it with, and what this shift means for you — whether you're in my program or hearing my voice for the first time.

This is a behind-the-scenes episode pulled from Coffee with Colleen, my daily internal podcast for clients inside The Next Chapter. You'll hear me talk about how my own messaging accidentally did the thing I teach women not to do — and how catching that blind spot led to a complete rebrand, a new masterclass, and a brand new way into this work.

In this episode:

• Why "drink less" is a negative goal — and what your brain actually does with it
• The real reason it gets harder to stay on track once you feel better
• What "take it or leave it" means and why those four words change everything
• The counterintuitive first step that sets my approach apart from every other program
• New ways to work with me at every level

Links mentioned in this episode:

📞 BOOK A DISCOVERY CALL — $2,000 tuition discount on The Next Chapter expires Feb 28. As long as you book the call before the 28th, we'll honor the discount. [LINK]

🎥 Watch The FREE Masterclass— The Science Behind Take It or Leave It: Why Some Women Can and How You Can Too [LINK]

🎧 Get the Starter Bundle ($444) — RISE + Skills for Mindful Drinking. The complete Take It or Leave It methodology. Nothing held back. [LINK]

Know someone who needs to hear this? Send her this episode. You don't have to say anything — just send the link.