5/22/24 - Episode 133

Episode Summary
 In this podcast episode, Scott Austin discusses the challenge of achieving the first 100 sales for new e-commerce entrepreneurs. He highlights the importance of understanding product/market fit, which ensures that a product satisfies strong market demand and is well-positioned against competitors. Scott emphasizes the critical role of direct customer engagement, suggesting entrepreneurs conduct live conversations to gain deeper insights into customer needs and preferences. He recommends methods like calling abandoned checkouts, engaging previous customers, selling to friends and family, and participating in local markets and trade shows. These interactions are crucial for refining sales pitches and understanding effective messaging, ultimately helping to achieve initial sales milestones and prepare for future growth.

Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-133-getting-your-first-100-sales