The Shopify Solutions Podcast

Episode 159 - Name Your Brand


Listen Later

5/21/25 - Episode 159

Episode Summary

​​​​​In this episode, host Scott Austin delves into the nuanced process of selecting a brand name and corresponding domain. He emphasizes that there's no universal formula for this task, highlighting the importance of creativity and personal judgment.

🔑 Key Takeaways:

  • Early Naming: Establishing a brand name early can transform an abstract idea into a tangible identity, aiding in clearer communication with teams and stakeholders.
  • Industry Research: Understanding your industry or niche is crucial. Analyzing how competitors name their brands can help you align with industry norms and avoid potential legal issues, such as trademark conflicts.
  • Avoiding Confusion: Differentiation is key. For instance, in industries where many brands use similar naming conventions (like "water" in water filter products), it's important to choose a name that stands out to prevent customer confusion.
  • Domain Considerations: Selecting a domain name that aligns with your brand is vital. It should be easy to remember, spell, and ideally, reflect your brand's essence.

Show Links

  • Brand It! Calendar - https://apps.shopify.com/brand-it-calendar
  • Trademarks Episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-113-trademarks-for-your-brand


Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-159-picking-a-name-for-your-brand

...more
View all episodesView all episodes
Download on the App Store

The Shopify Solutions PodcastBy Scott Austin

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

29 ratings


More shows like The Shopify Solutions Podcast

View all
Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,620 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,443 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,587 Listeners

The Foundr Podcast with Nathan Chan by Foundr Media

The Foundr Podcast with Nathan Chan

571 Listeners

Shopify Masters by Shopify

Shopify Masters

381 Listeners

The Unofficial Shopify Podcast by Kurt Elster, Paul Reda

The Unofficial Shopify Podcast

260 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,066 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

85 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,494 Listeners

Winning With Shopify by Winning With Shopify

Winning With Shopify

94 Listeners

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection by Steve Hutt | Shopify and eCommerce Expert

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

213 Listeners

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

890 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

357 Listeners

BigDeal by Codie Sanchez

BigDeal

914 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

96 Listeners