7/30/25 - Episode 164

Episode Summary

Stacey Blood of Blue Shark Journey explains how his brand builds customer loyalty by educating aquarium owners through personalized journeys via SMS and WhatsApp. Instead of relying on discounts, they deliver timely, helpful content based on the customer’s tank setup. This approach creates trust, boosts retention, and achieves high engagement with zero unsubscribes—ideal for passionate, info-driven niches.

Show Links 

• Blue Shark Journey - https://bluesharkjourney.com/
• Brand It! Calendar - https://apps.shopify.com/brand-it-calendar

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-164-customer-loyalty-with-blue-shark