9/3/25 - Episode 167

Episode Summary

This episode explores Google’s NotebookLM as a “source-grounded” AI assistant that turns your own docs, URLs, videos, and transcripts into actionable insights—useful for Shopify brands that need synthesis over generic brainstorming. Scott contrasts NotebookLM with general chatbots, then shows real-world uses (client “second-brain” notebooks, podcast topic gap analysis, and a property manual knowledge base). He closes with eight ecommerce applications (from competitive intel to FAQs and content repurposing) and a reminder to treat AI as a powerful tool in a human-driven workflow. 

Quick takeaways:
- What it is: an AI note-taking/analysis tool that only cites your provided sources, reducing hallucinations. 
- Real examples: memory cache for client work, podcast gap analysis, and support answers for a short-term rental. 
- Shopify uses: competitive research, support knowledge base, SEO/content strategy, market research, product copy, FAQs, and content repurposing. 
- Mindset: don’t treat AI like an employee—use it as a tool and keep human judgment in the loop.

Show Links 

• Notebook LM - https://notebooklm.google.com/
• Notebook LM Podcast of Notebook LM Research - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-167-notebook-lm-an-ai-assistant-for-shopify-success#auto-podcast
• Gemini - https://gemini.google.com/app
• Google Workspace - https://workspace.google.com/
• Google Meet - https://meet.google.com/
• Flex Theme Sections - https://apps.shopify.com/flex-theme-sections

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-167-notebook-lm-an-ai-assistant-for-shopify-success